More rich-ross Stories

Alan Horn

The film business is under pressure to cut costs and dramatically change the way it windows its releases. But after Bob Iger’s bold choice of Rich Ross three years ago yielded more flops than innovation, the Disney CEO turned to made veteran studio boss Alan Horn Thursday. Read more »


Rich Ross was hired by Disney’s film studio 30 months ago to transition over the multi-platform digital-marketing success he’d experienced at the Disney Channel with programs like High School Musical. But he couldn’t overcome mega-flops like Mars Needs Moms and John Carter From Mars. Read more »

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