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Richard Gingras

Salon’s Gingras Puts Faith In E-Commerce, User-Gen; Paywalls, Not So Much

Nov 12, 2009 5:55 AM

Salon has been overhauling its site design since late summer, but the changes aren’t just cosmetic. Salon Media CEO Richard Gingras wants to draw more revenue and traffic by developing customized display ad units, bringing in more user-generated content, and putting more focus on e-commerce. Until now, Salon has mostly…

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Posted In: Advertising, Media & Publishing, Online News, Social Media, richard gingras, salon

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