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Aug 26, 2008 2:09 PM
Despite the rise of video-on-demand and targeted advertising, mass media is still a viable form and will likely remain so. But within mass media, only TV will continue to stand tall as radio and newspapers decline, says Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media and CEO of Denuo,…
Posted In: Advertising, Media & Publishing, TV, Cable & Telecom, Technologies / Formats, Broadband, Companies, Google, Publicis, rishad tobaccowala
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