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Robert Andrews

paidContent Advertising Video: Flipboard’s McCue Wants To Paginate The Web

Sep 28, 2011 6:00 AM

One of iPad’s flagship apps wants to help publishers sell ads by flipping back to familiar old print rules. “One of the big problems with the web is that it scrolls,” Flipboard CEO Mike McCue told our recent paidContent Advertising conference. » Watch the video of McCue’s Q&A with paidContent UK…

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Posted In: Advertising, Apps, Media & Publishing, Magazines, Online News, Social Media, News Sharing, Events, ContentNext Events, paidContent Advertising, Companies, Apple, iPad, iPhone, flipboard, mike mccue, robert andrews

@ pcAds: Flipboard’s McCue: Interactive Ads Have Drawbacks

Sep 15, 2011 4:57 PM

There is no scrolling on Flipboard—that’s rule number one, said Mike McCue, the social reader’s CEO, in a conversation with paidContentUK’s Robert Andrews at the paidContent Advertising conference.

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Posted In: Advertising, Marketing, Media & Publishing, Magazines, Social Media, News Sharing, Events, ContentNext Events, paidContent Advertising, Companies, Apple, iPad, iPhone, Twitter, flipboard, mike mccue, robert andrews

@ pC2011: Paywalls And Their Discontents

Mar 4, 2011 1:17 AM

As the NYTimes.com prepares to launch its metered pay model any day now, the topic of paywalls is something every media organization is exploring. The views on the value of charging readers flew back and forth during an afternoon session at the paidContent 2011 conference, where Robert Andrews, UK Editor,…

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Posted In: Events, ContentNext Events, paidContent 2011, Companies, Pearson, Financial Times, FT.com, gordon crovitz, justin smith, rob grimshaw, robert andrews

Beet.tv Roundtable: FT.com’s Stephen Pinches May Take Video Behind Paywall

Mar 9, 2010 1:45 PM

On Monday morning, I helped Beet.tv executive producer Andy Plesser host his latest roundtable discussion on the future of online video, at The Guardian’s London HQ. In this video, I ask the Financial Times’ lead online product manager Stephen Pinches about the the paper’s video strategy, which gets over a…

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Posted In: Media & Publishing, Online News, TV, VOD, Companies, Pearson, Financial Times, FT.com, andy plesser, beet.tv, robert andrews, stephen pinches

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