Facebook’s advertising efforts have produced mixed results so far. Now, one of its ad tech partners says it has more evidence the social network has cracked the code by selling ads in real time in users’ newsfeeds. Read more »
Programmatic buying for online video ads — which lets brands buy select audiences in real time — is growing rapidly. The spread of this buying technique may coincide with a drop in prices but the two phenomena are not necessarily connected. Read more »
A Fox news story about the Newtown tragedy came with an ad for a bloody t-shirt while Facebook showed an ad for a shooting game. In the past, editors could have screened these ads — this is less possible online where fewer humans are involved in the ad-buying process. Read more »
