David Kaplan
Dec 14, 2010 9:22 AM
If the FTC’s recommended “Do Not Track” button does eventually get added to web browsers, allowing users to block cookies that allow advertisers to follow people as they surf from web page to web page and serve ads based on that activity, then contextual and semantic advertising could become a…
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Advertising, Marketing, peer39, rubicon project
David Kaplan
Nov 1, 2010 12:09 PM
Ad optimizer The Rubicon Project has announced its acquisition of the Fox Audience Network from News Corp. (NSDQ: NWS), along with an $18 million financing. The funding brings Los Angeles-based Rubicon’s total amount raised to $60 million since its founding just three years ago by CEO Frank Addante.
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Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Venture Capital, Companies, NBC Universal, News Corp., Fox, Fox Interactive Media, fox audience network, rubicon project
David Kaplan
Jun 15, 2010 6:00 PM
The Rubicon Project is doing a mix of hiring and firing as it brings in more automated services to meet clients’ demand for real-time bidding services, the company told paidContent. The company is letting go three staffers in the U.S. as well as two others in Hong Kong, as Rubicon…
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Advertising, Features, Exclusive, Jobs & Layoffs, Marketing, Technologies / Formats, Countries, Asia, China, rubicon project
Tameka Kee
Apr 13, 2009 1:00 AM
Ad networks will have a raison d’etre as long as publishers keep churning out more content than they can sell ads against on their own—which is why VCs keep investing in networks like Glam Media and network optimizing firms like Pubmatic. The latest spate of investments include Collective Media and…
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Advertising, Money, M&A & Venture Capital, Venture Capital, collective media, rubicon project
David Kaplan
Jan 28, 2008 3:01 AM
The Rubicon Project, a company that helps web publishers choose the most efficient ad networks, has raised a $15 million second round led by Mayfield Fund. Other backers included IDG Ventures Asia, Stanford University, University of California Berkeley, Matt Coffin, founder and former CEO of LowerMyBills.com, and Clearstone Venture Partners,…
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Advertising, Money, M&A & Venture Capital, Venture Capital, clearstone venture partners, idg ventures asia, matt coffin, mayfield fund, rubicon project, stanford university, uc berkeley
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