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Salesforce is reportedly close to buying social media marketing platform Buddy Media for $800 million. If true, it shows how Salesforce is adapting to the changing face of customer relationship management, which is increasingly about managing branding, social media interactions and marketing for customers. Read more at GigaOM »

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Customer relationship manager Salesforce.com is acquiring social media “buzz” monitor Radian6 for $276 million in cash and $50 million in st… Read more »

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Mashery, a provider of tools to help companies build APIs and open up their content, has raised $2 million from .406 Ventures, Marc Benioff,… Read more »

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