Nov 29, 2010 3:30 PM
In its 15 years of existence, online-only news and culture publication Salon has tried it all: paywalls, subscription plans, e-commerce, building out new coverage areas and reeling in its print magazine-size articles to more digestible web fare. Through the media industry’s various ups and downs, it has survived. But as…
Posted In: Advertising, Media & Publishing, Online News, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Washington Post, salon
Apr 2, 2010 12:30 PM
If you want proof that more traffic doesn’t necessarily translate into more ad revenues, consider the news and culture site Salon. The site credits last November’s design overhaul with growing the site to 6.3 million global users in March, a 35 percent versus the same period last year, according to…
Posted In: Advertising, Companies, Apple, iPad, salon
Nov 12, 2009 5:55 AM
Salon has been overhauling its site design since late summer, but the changes aren’t just cosmetic. Salon Media CEO Richard Gingras wants to draw more revenue and traffic by developing customized display ad units, bringing in more user-generated content, and putting more focus on e-commerce. Until now, Salon has mostly…
Posted In: Advertising, Media & Publishing, Online News, Social Media, richard gingras, salon
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