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Second Life

Can Virtual Currencies Help Bridge The Gap Between Free And Paid Content?

Nov 10, 2009 12:01 PM

Virtual goods and micro-transactions have been driving the billion-dollar online games industry across Asia for years. And deals like EA’s $400 million buyout of social gamer Playfish, and Activision’s new virtual pets addition to World of Warcraft, show that virtual currencies have now evolved into a viable business model for…

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Posted In: E-Commerce, Payment Systems, Micropayments, Entertainment, Games, Media & Publishing, Money, Social Media, Virtual Worlds, Companies, Amazon, firstmark capital, livegamer, paypal, rick heitzmann, second life

Virtual Merchants Banned From Using Real Brands In Second Life

Aug 12, 2009 2:50 PM

In Second Life, selling avatars that look like celebrities and apparel that mimics couture designs is big business—a mainstay of the world’s $450 million dollar virtual economy. And if a brand (or a celeb) found out that someone was using their name to make money (like the avatar that looks…

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Posted In: E-Commerce, Entertainment, Games, Social Media, Virtual Worlds, linden lab, second life

Stratim Capital Buys Stake In Linden Lab

Jun 18, 2009 5:35 PM

Late stage investment firm Stratim Capital has picked up an undisclosed stake in Second Life parent company Linden Lab—buying out one of the virtual world tech firm’s existing investors. Linden Lab has raised about $19 million in funding since its inception in 1999; investors include Benchmark Capital, Catamount Ventures, Globespan…

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Posted In: Money, M&A & Venture Capital, Venture Capital, Social Media, Virtual Worlds, linden lab, second life, stratim capital

At Least Retailers Are Upbeat About The Virtual Economy

Apr 10, 2009 12:36 PM

More proof that the virtual goods business continues to do well: Linden Lab is forecasting that users will conduct about $450 million dollars worth of virtual transactions in Second Life this year, up 28 percent from 2008. The company also surveyed more than 2,600 of its virtual business owners, including…

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Posted In: Entertainment, Games, second life

Industry Moves
Industry Moves: Second Life CFO Departs For The Real World

Mar 27, 2009 4:09 PM

Linden Lab CFO John Zdanowski has resigned, headed off to “find the next business adventure,” according to the company blog. Known as “Zee Linden” in-world (his avatar is pictured here), Zdanowski said it was time to move on given that Linden had successfully grown from a cool tech startup, to…

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Posted In: Entertainment, Games, Industry Moves, john zdanowski, linden lab, second life

The New Virtual Red-Light District: Second Life Tackles Its Sex Problem

Mar 12, 2009 9:33 PM

A major part of Second Life’s appeal is that people can make their avatars into anything they want: vampires, steampunks, fashion models and, of course, strippers and escorts. Sex sells in Second Life, just like it does in the real world; though there aren’t any hard stats, adult and sex-related…

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Posted In: Entertainment, Adult, Games, second life

The Second Life Hype Has Fizzled—Is Twitter Next?

Feb 20, 2009 11:17 AM

Second Life is still a vibrant virtual world—with over 12.2 million registered users and more than 54,000 online the last time I logged in—but you wouldn’t know it from the media coverage (or lack thereof) lately. It wasn’t always this way, as MediaShift’s Mark Glaser recounts, in a post covering…

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Posted In: Advertising, Entertainment, Games, Media & Publishing, Social Media, Companies, CNET, Reuters, second life

Industry Moves
Industry Moves: Second Life Parent Appoints Former Organic CEO as Its New CEO

Apr 22, 2008 8:23 PM

Linden Lab, the parent company of Second Life, has appointed a big name CEO: Mark Kingdon, till now the CEO of Omnicom digital agency Organic, is stepping down to come on as the CEO of Linden. Kingdon will succeed founder Philip Rosedale, the founder who gave up his CEO role…

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Posted In: Entertainment, Games, Industry Moves, linden lab, mark kingdon, omnicom, organic, second life

Industry Moves
Industry Moves: Second Life CEO Philip Rosedale Stepping Down

Mar 14, 2008 4:10 PM

So the other shoe has dropped on Second Life: the once-hyped and then much-maligned virtual world company is losing its creator, founder and CEO Philip Rosedale. He will remain involved with the company full time as chairman of the board, he said in a blog posting. The company is looking…

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Posted In: Entertainment, Games, Industry Moves, philip rosedale, second life

Electric Sheep Lays Off Nearly One Third Of Its Staff; Cites Second Life Slowdown Among Factors

Dec 20, 2007 1:03 AM

As reasons for start-up layoffs go, it’s almost near mantra status: We’ve grown so much in recent months that it’s time to stop and trim. The Electric Sheep Company is the latest to pull out that explanation as a reason for firing 22 employees, nearly a third of its staff,…

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Posted In: Advertising, Entertainment, Games, Social Media, Companies, CBS, CBS Interactive, electric sheep, second life

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