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Sheknows

SheKnows Adds Another To The Playpen, Acquiring BabyHold

Oct 29, 2008 11:49 AM

M&A binger that is SheKnows has made its latest purchase: parenting and child naming resource BabyHold.com. Terms were not disclosed. The site serves as a community for mothers-to-be and is designed to fit in with SheKnows’ stable of other recent additions, including PregnancyAndBaby.com,  PregnancyFashion.com and ChefMom.com. Something of a baby…

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Posted In: Entertainment, Media & Publishing, Health Content, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, baby hold, sheknows

Hearst Digital Partners With SheKnows: Not Just About Portals Anymore

Sep 9, 2008 9:13 PM

Hearst and female-focused site network SheKnows.com will announce a content syndication deal on Wednesday, marking an evolution in the magazine company’s online strategy. The deal will give SheKnows exclusive access to certain articles each month from several of Hearst’s mag sites, including Cosmopolitan.com, MarieClaire.com, HouseBeautiful.com, Redbook and GoodHousekeeping.com. The arrangement…

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Posted In: Media & Publishing, Magazines, Women-Centric Content, Companies, Hearst, sheknows

Industry Moves
Industry Moves: Former SheKnows’ CEO Meyers To Head New Glam Channel; Acquisition Binge Ahead?

Jun 3, 2008 8:29 AM

Fashion and lifestyle media web publisher Glam Media has tapped Mike Meyers, president and CEO of similarly focused site SheKnows.com, to serve as VP & GM of the company’s new channel Glam Family. The new family vertical site will launch sometime in Q3, with a focus on all things parenting,…

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Posted In: Advertising, Entertainment, Industry Moves, glam media, mike meyers, sheknows

Five Weeks, Five Purchases: SheKnows Buys Cooking Site ChefMom

May 28, 2008 11:01 AM

Even SheKnows’ PR reps know this is getting a little ridiculous, promising that recipe sharing site ChefMom is the last in a string of five acquisitions which were completed over the last month and a half. Of course, that doesn’t necessarily mean the other sites that belong to AtomicOnline are…

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Posted In: Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, chefmom, sheknows

It’s Twins! SheKnows Buys Two Pregnancy Community Sites

May 21, 2008 11:01 PM

SheKnows, the network of women sites owned by AtomicOnline, continues the company’s near-weekly string of acquisitions with the purchase of two pregnancy community sites, the company tells paidContent. SheKnows’ latest buyouts are the self-explanatory PregnancyFashion.com and CelebrityPregnancy.com. The adopted twins join PregnancyAndBaby, a more general community site, which SheKnows acquired…

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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Community, celebritypregnancy.com, pregnancyfashion.com, sheknows

SheKnows Acquires Pregnancy Site PregnancyAndBaby

May 14, 2008 3:00 PM

SheKnows, the network of women sites owned by AtomicOnline has acquired PregnancyAndBaby, a pregnancy-related community site. The deal, the terms of which were not disclosed, follows a long string of previous acquisitions, including TheFashionSpot, RealityTVMagazine LovingYou.com. Meanwhile SheKnows’ sibling network CraveOnline (targeting men) has been acquisitive as well. It’s hard…

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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Community, pregnancy and baby, sheknows

SheKnows Acquires RealityTVMagazine.com

Jan 30, 2008 8:51 PM

Women’s content network SheKnows continues to roll up niche sites: The division of AtomicOnline has acquired RealityTVMagazine.com, a site covering, you guessed it, reality TV. The site, which was started in 2003, is basically set up as a blog covering the industry. The buy follows SheKnows’ recent purchases of Soaps.com…

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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, realitytvmagazine.com, sheknows

SheKnows Acquires Relationships Site LovingYou.com

Dec 18, 2007 1:15 PM

SheKnows, an LA-based network of women-oriented sites, has acquired LovingYou.com, a marriage and relationships advice site. SheKnows, a division of parent company AtomicOnline, has been steadily expanding its content base. Last month it acquired soap opera site Soaps.com. LovingYou is said to get half a million uniques per month, with…

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Posted In: , atomiconline, sheknows

Women’s Network SheKnows.com Buys Soap Opera Site Soaps.com

Nov 12, 2007 12:44 PM

LA-based SheKnows.com, a network of sites targeted towards women, has acquired Soaps.com, a soap opera site that claims 600,000 unique users per month. The acquisition helps SheKnows expand its content base, which includes such areas as health, food, parenting and entertainment. The network includes a number of sub-sites like ichef.com…

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Posted In: Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, sheknows, soaps

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