Six Apart, the blogging software and media company, has acquired NaturalPath Media, an online ad network for “sustainable, healthy, and conscious lifestyles”, in other words, around green and healthy lifestyle. Financial terms were not disclosed. NaturalPath was founded in 2006, and says has about 200 publishers in its network, including…

Twentieth Century Fox is going social to promote its upcoming film, AVATAR, by partnering with TypePad owner Six Apart, to launch branded blogs and micro-blogs. AVATAR fans can get branded themes for their blogs, as well as trailers, behind-the-scenes clips, and news updates about the film, which launches in about…

Blog tech and advertising company Six Apart has acquired micro-blogging platform Pownce for an undisclosed sum, VB reports. But don’t expect Pownce, which lets users broadcast short messages (including videos, photos and mp3s) to be embedded into any of Six Apart’s current blogging tools—at least not in its current form—as…

Software firm Six Apart, which many major media and publishing companies use to run their blogs and in some cases power their entire Web sites, is laying off 8 percent of its staff—or about 16 employees—and the entire management team will take a 15 percent pay cut. In a blog…

SixApart, the blogging software firm with products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive. The financial details were not disclosed. Apperceptive has worked with Six Apart for the…

LiveJournal, the pioneering online journal-writing/blogging service which was bought by MovableType parent company SixApart almost three years ago, is now being sold off to Russian online media company SUP. The terms were not disclosed. LiveJournal’s history here, on Wikipedia. SUP, which already been running LiveJournal in Russia as part of…