<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>paidContent &#187; smashwords</title>
	<atom:link href="http://paidcontent.org/tag/smashwords/feed/" rel="self" type="application/rss+xml" />
	<link>http://paidcontent.org</link>
	<description>The economics of digital content</description>
	<lastBuildDate>Thu, 19 Dec 2013 14:06:43 +0000</lastBuildDate>
	<language>en</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='paidcontent.org' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/89ee7e1250b4095eefb87d28e6e64947?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title> &#187; smashwords</title>
		<link>http://paidcontent.org</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://paidcontent.org/osd.xml" title="paidContent" />
	<atom:link rel='hub' href='http://paidcontent.org/?pushpress=hub'/>
	<item>
		<title>Don&#8217;t price your ebook at $1.99</title>
		<link>http://gigaom.com/2013/09/23/dont-price-your-ebook-at-1-99/</link>
		<comments>http://gigaom.com/2013/09/23/dont-price-your-ebook-at-1-99/#comments</comments>
		<pubDate>Mon, 23 Sep 2013 12:42:06 +0000</pubDate>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ebook pricing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[kobo]]></category>
		<category><![CDATA[Kobo Writing Life]]></category>
		<category><![CDATA[mark coker]]></category>
		<category><![CDATA[Mark Lefebvre]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[smashwords]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=692347</guid>
		<description><![CDATA[Evidence from Kobo's self-publishing platform, Writing Life, suggests that $1.99 is a bad price for ebooks. That's corroborated by recent data from self-publishing site Smashwords.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=233279&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>What&#8217;s the right price for your self-published ebook? You&#8217;ll probably want to stay in the $2.99 to $5.99 range, new data from Kobo&#8217;s Writing Life platform suggests &#8212; and stay away from $1.99 if you want to maximize sales.</p>
<p><em>Publishers Weekly</em> reports on Kobo&#8217;s self-publishing platform, Writing Life, which <a href="http://paidcontent.org/2012/06/05/kobo-launches-self-publishing-platform-writing-life/">launched in June 2012</a>. Mark Lefebvre, Kobo&#8217;s director of self-publishing and author relations, <a href="http://www.publishersweekly.com/pw/print/20130923/59196-kobo-writing-life-a-year-later.html">tells PW</a> that the $1.99 price point &#8220;is dead&#8221;:</p>
<blockquote id="quote-authors-most-often-s"><p>&#8220;Authors most often start at $2.99 &#8216;and walk the prices up,&#8217; he said, noting, &#8216;A low price point may be a hook, but it’s the quality of a work that attracts readers, not the price.&#8217; Lefebvre added that $1.99 is dead &#8216;not just for us, but also, it seems, on other platforms,&#8217; pointing out that $0.99 KWL titles sell twice as many copies as those at $1.99, and that &#8216;$2.99 sells more than four times more.&#8217; About 80 percent of the KWL titles that sell consistently are priced in the $2.99–$5.99 range, and he also pointed to &#8216;a bit of a lift in the $7.99–$9.99 price range.&#8217;&#8221;</p></blockquote>
<p>This is corroborated by a <a href="http://paidcontent.org/2013/05/09/whats-the-best-price-for-a-self-published-ebook-3-99-smashwords-research-suggests/">recent report from self-publishing platform Smashwords</a>, in which Smashwords CEO Mark Coker called the $1.99 price point &#8220;a black hole&#8221; and said to avoid it. He found that &#8220;on average, $3.99 books sold more units than $2.99 books, and more units than any other price except FREE.&#8221;</p>
<p>So what is the problem with $1.99? It may be that readers have come to associate it with bargain-basement quality; they may see $0.99 or free as a promotional or limited-time price and $2.99 and above as a marker of quality. I&#8217;d love to hear thoughts from self-published authors in the comments.</p>
<p><em>Photo courtesy of <a href="http://www.shutterstock.com/pic.mhtml?id=84359116&amp;src=id">Shutterstock / photo.ua</a></em></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=233279&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=315642"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=315642" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/09/23/dont-price-your-ebook-at-1-99/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2013/09/shutterstock_84359116.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2013/09/shutterstock_84359116.jpg?w=150" medium="image">
			<media:title type="html">ebooks books e-reader</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/83965de6c2033ee5ab075123394cec0a?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">laurahowen38</media:title>
		</media:content>
	</item>
		<item>
		<title>What&#8217;s the best price for a self-published ebook? $3.99, Smashwords research suggests</title>
		<link>http://paidcontent.org/2013/05/09/whats-the-best-price-for-a-self-published-ebook-3-99-smashwords-research-suggests/</link>
		<comments>http://paidcontent.org/2013/05/09/whats-the-best-price-for-a-self-published-ebook-3-99-smashwords-research-suggests/#comments</comments>
		<pubDate>Thu, 09 May 2013 16:44:26 +0000</pubDate>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
				<category><![CDATA[ebook prices]]></category>
		<category><![CDATA[mark coker]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[smashwords]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=229173</guid>
		<description><![CDATA[Self-publishing platform and distributor Smashwords analyzed ebook sales for nearly a year. CEO Mark Coker draws some interesting conclusions on the best way to price a self-published ebook.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=229173&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>One of the biggest decisions that self-published authors have to make is how to price their ebook. What&#8217;s the sweet spot? Self-publishing platform and digital bookstore Smashwords analyzed 11 months&#8217; worth of sales &#8212; $12 million, 120,000 ebooks sold &#8212; to discern some best practices for self-published authors. <a href="http://blog.smashwords.com/2013/05/new-smashwords-survey-helps-authors.html">The full report is here</a>. Among the findings:</p>
<h2 id="most-authors-price-at-2-99">Most authors price at $2.99&#8230;</h2>
<p>Smashwords founder and CEO Mark Coker found that authors chose to price at $2.99 &#8221;more frequently than any other price point. In last year&#8217;s survey, $.99 was a more common price point than $2.99. In this year&#8217;s survey, $2.99 was [chosen] about 60 percent more often.&#8221;</p>
<h2 id="but-3-99-sells-the-most-copies">&#8230;but $3.99 sells the most copies.</h2>
<p>Smashwords&#8217; findings suggest that those $2.99 authors should price up by a dollar: &#8220;One surprising finding is that, on average, $3.99 books sold more units than $2.99 books, and more units than any other price except FREE. I didn&#8217;t expect this. Although the general pattern holds that lower priced books tend to sell more units than higher priced books, $3.99 was the rule-breaker. According to our Yield Graph, $3.99 earned authors total income that was 55% above the average compared to all price points.&#8221;</p>
<p><a href="http://gigaompaidcontent.files.wordpress.com/2013/05/smashwords-price-points.png"><img  alt="smashwords price points" src="http://gigaompaidcontent.files.wordpress.com/2013/05/smashwords-price-points.png?w=708"   class="aligncenter size-full wp-image-229177" /></a></p>
<p>Coker also noted that &#8220;Books priced between $.99 and $1.99 continue to underperform when we look at the book&#8217;s total earnings. $1.99 performs especially poorly. It&#8217;s a black hole. I&#8217;d avoid that price point if you can.&#8221;</p>
<p>Coker acknowledged that if everyone starts pricing their ebooks at $3.99, the enhanced sales effect may be lost: &#8220;Today, [the] $3.99 price point appears to be an underutilized opportunity because there are fewer titles than $2.99 and readers respond favorably to $3.99. However, if thousands of authors shift their pricing to $3.99 tomorrow, would the edge diminish? I don&#8217;t know the answer to that.&#8221;</p>
<p>The full survey, which also includes findings on book length and title length, is <a href="http://blog.smashwords.com/2013/05/new-smashwords-survey-helps-authors.html">here</a>.</p>
<p><em>Photo courtesy of <a href="http://www.shutterstock.com/pic.mhtml?id=107655140">Shutterstock / Borys Shevchk</a></em></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=229173&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=473868"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=473868" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://paidcontent.org/2013/05/09/whats-the-best-price-for-a-self-published-ebook-3-99-smashwords-research-suggests/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/07/shutterstock_107655140.jpg?w=150" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/07/shutterstock_107655140.jpg?w=150" medium="image">
			<media:title type="html">Books and e-reader ebooks e-reader</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/83965de6c2033ee5ab075123394cec0a?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">laurahowen38</media:title>
		</media:content>

		<media:content url="http://gigaompaidcontent.files.wordpress.com/2013/05/smashwords-price-points.png" medium="image">
			<media:title type="html">smashwords price points</media:title>
		</media:content>
	</item>
		<item>
		<title>Smashwords gets more self-published ebooks into libraries</title>
		<link>http://paidcontent.org/2012/08/10/smashwords-gets-more-self-published-ebooks-into-libraries/</link>
		<comments>http://paidcontent.org/2012/08/10/smashwords-gets-more-self-published-ebooks-into-libraries/#comments</comments>
		<pubDate>Fri, 10 Aug 2012 13:51:02 +0000</pubDate>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
				<category><![CDATA[3M Cloud Library]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[barnes & noble]]></category>
		<category><![CDATA[Califa]]></category>
		<category><![CDATA[diesel]]></category>
		<category><![CDATA[Douglas County]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[ibookstore]]></category>
		<category><![CDATA[Internet Archive]]></category>
		<category><![CDATA[kobo]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[library lending]]></category>
		<category><![CDATA[mark coker]]></category>
		<category><![CDATA[Open Library]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[smashwords]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=216239</guid>
		<description><![CDATA[Digital self-publishing site Smashwords is making it easier for self-published authors to get their ebooks into libraries. The site is allowing certain libraries to buy Smashwords titles in bulk, and is also adding custom library pricing options for its authors.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=216239&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Digital self-publishing site Smashwords has launched a new service, Library Direct, that lets some libraries acquire large collections of Smashwords ebooks.</p>
<p>To start, the three library systems using the program are Colorado&#8217;s Douglas County libraries, California-based library network Califa and Internet Archive&#8217;s free online library <a href="http://openlibrary.org/">Open Library</a>. In order to work with Library Direct, the libraries have to operate their own ebook lending systems. (Smashwords works separately with digital library distributors Baker &amp; Taylor and 3M Cloud.)</p>
<p>On its blog, <a href="http://blog.smashwords.com/2012/08/new-smashwords-direct-enables-libraries.html">Smashwords explains how Library Direct works</a>:</p>
<blockquote><p>Previously, most libraries relied upon published reviews to guide their acquisition decisions. Under the Smashwords model, the curation is crowdsourced based on aggregated retail sales data drawn from across the Smashwords distribution network which includes the Apple iBookstore, Barnes &amp; Noble, Sony, Kobo, the Diesel eBookstore and others.</p>
<p>Qualifying libraries can select from the top 10,000, 20,000 or any other large number of titles, and can custom-filter the titles by category and price range.</p></blockquote>
<p>Douglas County, Califa and Open Library will each acquire &#8220;some variation&#8221; of Smashwords&#8217; top-10,000 bestselling titles, with the three deals totaling around $100,000.</p>
<p>About 45,000 authors and indie publishers work with Smashwords. They can opt out of Library Direct, but they won&#8217;t know if their book has been included in the program until it shows up in their Sales and Payment report. &#8220;We don&#8217;t reveal sales rank on the site, though I suppose now might be a good time to reconsider that,&#8221; Smashwords founder and CEO Mark Coker <a href="http://blog.smashwords.com/2012/08/new-smashwords-direct-enables-libraries.html?showComment=1344463526401#c4892639677421401798">acknowledged in the comments</a>.</p>
<p>Separately, Smashwords officially launched a pricing tool that <a href="http://blog.smashwords.com/2012/08/smashwords-pricing-manager-tool-enables.html">lets authors set custom pricing for libraries</a>. (Coker <a href="http://paidcontent.org/2012/06/08/five-digital-lessons-from-book-expo-america-this-week/">told me this feature was coming</a> at BEA.) Of 150 Smashwords authors who completed a survey, over half said they would make their books available to libraries either for free or for a price lower than retail.</p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=216239&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=30525"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=30525" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://paidcontent.org/2012/08/10/smashwords-gets-more-self-published-ebooks-into-libraries/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/02/online-book-reading-online-online-library-e-books-books-in-laptop-o.jpg?w=150" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/02/online-book-reading-online-online-library-e-books-books-in-laptop-o.jpg?w=150" medium="image">
			<media:title type="html">online book / reading online / online library / e-books / books in laptop</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/83965de6c2033ee5ab075123394cec0a?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">laurahowen38</media:title>
		</media:content>
	</item>
		<item>
		<title>Ebook Bestsellers Breakdown: Apple gives books a boost</title>
		<link>http://paidcontent.org/2012/08/03/ebook-bestsellers-breakdown-apple-gives-books-a-boost/</link>
		<comments>http://paidcontent.org/2012/08/03/ebook-bestsellers-breakdown-apple-gives-books-a-boost/#comments</comments>
		<pubDate>Fri, 03 Aug 2012 14:35:43 +0000</pubDate>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
				<category><![CDATA[amazon]]></category>
		<category><![CDATA[e-book bestsellers breakdown]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[ebook bestsellers breakdown]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[neighbors from hell]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[nook]]></category>
		<category><![CDATA[perfection]]></category>
		<category><![CDATA[playing for keeps]]></category>
		<category><![CDATA[r.l. mathewson]]></category>
		<category><![CDATA[romance]]></category>
		<category><![CDATA[smashwords]]></category>
		<category><![CDATA[usa today]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=215838</guid>
		<description><![CDATA[This weekly feature examines certain ebooks’ paths to bestseller-dom, and highlights bestselling titles on the New York Times and USA Today bestseller lists that are selling more copies in digital than in print. Featured this week: R.L. Mathewson's "Playing for Keeps" and "Perfection."<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=215838&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>In the past, we&#8217;ve seen the power of an Amazon promotion to drive ebooks up the charts, but in R.L. Mathewson&#8217;s case, it was Apple&#8217;s iBookstore that helped her break through.</p>
<p><strong><em><a href="http://gigaompaidcontent.files.wordpress.com/2012/08/playing-for-keeps.jpeg"><img  title="playing for keeps" src="http://gigaompaidcontent.files.wordpress.com/2012/08/playing-for-keeps.jpeg?w=250&#038;h=300" alt="" width="250" height="300" class="alignright size-medium wp-image-215847" /></a>Playing for Keeps</em> and <em>Perfection</em><em> </em>by <a href="http://www.rlmathewson.com/">R.L. Mathewson</a> (self-published)</strong></p>
<p>Romance author R.L. Mathewson has written eight paranormal and contemporary romance novels. This week, the first two books in her &#8220;Neighbors from Hell&#8221; series are on the New York Times and USA Today bestseller lists.</p>
<p><strong>What the books are about:</strong> In both romances, the main characters discover that their neighbors aren&#8217;t so bad after all.</p>
<p><strong>How the books hit the lists:</strong> Frequent readers of this column know that Amazon promotions often lead directly to ebooks becoming bestsellers, but in this case R.L. Mathewson received a boost from a different source: Apple. <a href="http://blog.smashwords.com/2012/07/apple-ibookstore-names-rl-mathewson.html">As digital self-publishing platform and e-bookstore Smashwords notes</a>, Mathewson is being featured as a &#8220;breakout author&#8221; in the iBookstore&#8217;s romance section, with &#8220;promotional bricks&#8221; for her books elsewhere in the iBookstore. <em>Playing for Keeps</em> is #10 on Apple&#8217;s ebook bestseller list. The books is also climbing the Kindle charts, with <em>Playing for Keeps</em> at #123 and <em>Perfection</em> at #126.</p>
<p><strong>What&#8217;s next: </strong>Mathewson is releasing a third book in the &#8220;Neighbors from Hell&#8221; series this fall and simultaneously launching a charity campaign for wounded soldiers, &#8220;Checkmate for Charity.&#8221;</p>
<p>All of Mathewson&#8217;s books are $0.99 now, but she&#8217;ll be raising her prices to $2.99 over the next couple of weeks. &#8220;I held the cost down at a dollar for as long as I could, but once things took off I started to get swamped with more responsibility,&#8221; she tells me. &#8220;I had to hire a full time PA and a part time PA to run my charity program, help with Facebook, emails, proof reading, etc. It was a hard decision and one that I discussed with some of my readers at my Facebook page. Some people suggested that $2.99 was still too low, but I&#8217;d like to keep the books as affordable as possible. For those that cannot afford the price hike we will be doing what we can on an individual basic based upon need.&#8221;</p>
<p><em>Playing for Keeps</em> on &#8230; <a href="http://www.amazon.com/Playing-Keeps-Neighbor-Series-ebook/dp/B004YQBXIE/ref=tmm_kin_title_0?ie=UTF8&amp;qid=1344001967&amp;sr=1-1">Amazon Kindle</a> | <a href="http://itunes.apple.com/us/book/playing-for-keeps/id438818071?mt=11">Apple</a> | <a href="http://www.barnesandnoble.com/w/playing-for-keeps-rl-mathewson/1100318957?ean=2940012487278&amp;itm=1&amp;usri=playing+for+keeps+mathewson">Barnes &amp; Noble Nook</a> | <a href="https://play.google.com/store/books/details/R_L_Mathewson_Playing_for_Keeps?id=3Vrb__PR7sIC&amp;feature=search_result#?t=W251bGwsMSwxLDEsImJvb2stM1ZyYl9fUFI3c0lDIl0.">Google </a> | <a href="http://www.kobobooks.com/ebook/Playing-For-Keeps/book-AAPhBe0XcES1hXd3TBrTaQ/page1.html?s=plNn7mp6Y0C285ZMpe6onA&amp;r=1">Kobo</a> | <a href="http://ebookstore.sony.com/ebook/r-l-mathewson/playing-for-keeps/_/R-400000000000000383121">Sony</a></p>
<p><em>Perfection</em> on &#8230; <a href="http://www.amazon.com/Perfection-Neighbor-From-Hell-ebook/dp/B005JL196Y/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1344003867&amp;sr=1-1&amp;keywords=perfection">Amazon Kindle</a> | <a href="http://itunes.apple.com/us/book/perfection-neighbor-from-hell/id470076368?mt=11">Apple</a> | <a href="http://www.barnesandnoble.com/w/perfection-rl-mathewson/1111395183?ean=2940011517198">Barnes &amp; Noble Nook</a> | <a href="https://play.google.com/store/books/details/R_L_R_L_Mathewson_Perfection?id=uQ9oIZleo78C&amp;feature=search_result#?t=W251bGwsMSwxLDEsImJvb2stdVE5b0labGVvNzhDIl0.">Google</a> | <a href="http://www.kobobooks.com/ebook/Perfection-Neighbor-From-Hell-Novel/book-Akk0eH9Fx0mxEwxqrox9Fg/page1.html?s=mz6NOIIOckCvZtAA8P8NVA&amp;r=2">Kobo</a> | <a href="http://ebookstore.sony.com/ebook/r-l-r-l-mathewson/perfection/_/R-400000000000000520868">Sony</a></p>
<p><strong>New York Times bestseller list, week of 8/12/12</strong></p>
<p><a href="https://docs.google.com/spreadsheet/pub?key=0AjoxnXevMs1OdFJOTzV3OF9qdlVDTUltSkZGeUowTHc&amp;single=true&amp;gid=0&amp;output=html">Here are the titles in the top 35</a> that appear on the e-book bestseller list, but not on the print bestseller list (click the link to expand the chart).</p>
<p><iframe src="https://docs.google.com/spreadsheet/pub?key=0AjoxnXevMs1OdFJOTzV3OF9qdlVDTUltSkZGeUowTHc&amp;single=true&amp;gid=0&amp;output=html&amp;widget=true" frameborder="0" width="500" height="300"></iframe></p>
<h4><strong>USA Today bestseller list, week of 8/2/12</strong></h4>
<p>USA Today includes all formats and genres in one list and notes which format of a book sold best. <a href="https://docs.google.com/spreadsheet/pub?key=0AjoxnXevMs1OdFJOTzV3OF9qdlVDTUltSkZGeUowTHc&amp;single=true&amp;gid=1&amp;output=html">Here are the titles in the top 35</a> where <strong>e-books outsold print</strong> (click the link to expand the chart).</p>
<p><iframe src="https://docs.google.com/spreadsheet/pub?key=0AjoxnXevMs1OdFJOTzV3OF9qdlVDTUltSkZGeUowTHc&amp;single=true&amp;gid=1&amp;output=html&amp;widget=true" frameborder="0" width="500" height="300"></iframe></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=215838&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=47726"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=47726" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://paidcontent.org/2012/08/03/ebook-bestsellers-breakdown-apple-gives-books-a-boost/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/08/playing-for-keeps-e1344004469445.jpeg?w=150" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/08/playing-for-keeps-e1344004469445.jpeg?w=150" medium="image">
			<media:title type="html">playing for keeps</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/83965de6c2033ee5ab075123394cec0a?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">laurahowen38</media:title>
		</media:content>

		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/08/playing-for-keeps.jpeg?w=250" medium="image">
			<media:title type="html">playing for keeps</media:title>
		</media:content>
	</item>
		<item>
		<title>California libraries close to ebooks deal with self-pub site Smashwords</title>
		<link>http://paidcontent.org/2012/06/27/california-libraries-close-to-ebooks-deal-with-self-pub-site-smashwords/</link>
		<comments>http://paidcontent.org/2012/06/27/california-libraries-close-to-ebooks-deal-with-self-pub-site-smashwords/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 12:42:45 +0000</pubDate>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
				<category><![CDATA[Califa]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[Heather Teysko]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[library journal]]></category>
		<category><![CDATA[mark coker]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[smashwords]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=212563</guid>
		<description><![CDATA[Califa, California's largest library network, is about to strike an ebook deal with self-publishing site Smashwords. The partnership would bring about 10,000 self-published ebooks into California's libraries.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=212563&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Califa, California&#8217;s largest library network, is about to strike an ebook deal with self-publishing site Smashwords, <em>Library Journal</em> <a href="http://www.thedigitalshift.com/2012/06/ebooks/califa-lands-325000-in-funding-for-ebook-ownership-project-deal-close-with-smashwords/">reports</a>. The partnership would bring about 10,000 self-published ebooks into Califa&#8217;s 220 libraries.</p>
<p>Califa would &#8220;purchase about 10,000 of the company&#8217;s top titles for about $3 a title.&#8221; Some of the titles could cost less, though: Smashwords CEO Mark Coker recently <a href="http://paidcontent.org/2012/06/08/five-digital-lessons-from-book-expo-america-this-week/">told</a> me that the company will soon allow its authors to set their own ebook prices, and said &#8220;a lot of them are going to want to offer libraries lower pricing&#8230;or will want to offer their books for free to libraries.&#8221;</p>
<p>Califa and Smashwords are also working on a self-publishing program for library patrons. Smashwords marketing manager Jim Azevedo explains to me how that would work:</p>
<blockquote><p>Smashwords and Califa will collaborate to create local library publishing portals that will allow patrons to publish and distribute ebooks through Smashwords for acquisition and listing by their local library.  These ebooks will also be available for sale through the Smashwords distribution network, which includes Apple, Barnes &amp; Noble, Sony, Kobo, Baker &amp; Taylor&#8217;s Blio, and Diesel.  The books will also be distributed to the new Smashwords library aggregators including Baker &amp; Taylor&#8217;s Axis360 platform and 3M&#8217;s Cloud Library platform (3M announced the Smashwords relationship earlier this month at BEA).</p></blockquote>
<p>Heather Teysko, Califa&#8217;s director of innovation and development, tells Library Journal, &#8220;It’s great, the whole idea of having libraries becoming community publishing partners. We always knew we wanted to have a self-publishing arm as part of this.&#8221; (Similarly, many indie bookstores are <a href="http://www.oregonlive.com/business/index.ssf/2012/06/post_83.html">embracing self-publishing</a> as their customers use Espresso Book Machines to print their own titles.)</p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=212563&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=71775"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=71775" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://paidcontent.org/2012/06/27/california-libraries-close-to-ebooks-deal-with-self-pub-site-smashwords/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/02/bookshelves2-o-e1337553366407.jpg?w=150" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/02/bookshelves2-o-e1337553366407.jpg?w=150" medium="image">
			<media:title type="html">Bookshelves</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/83965de6c2033ee5ab075123394cec0a?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">laurahowen38</media:title>
		</media:content>
	</item>
		<item>
		<title>Five digital lessons from BookExpo America 2012</title>
		<link>http://paidcontent.org/2012/06/08/five-digital-lessons-from-book-expo-america-this-week/</link>
		<comments>http://paidcontent.org/2012/06/08/five-digital-lessons-from-book-expo-america-this-week/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 15:13:16 +0000</pubDate>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
				<category><![CDATA[amazon]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[barnes & noble]]></category>
		<category><![CDATA[BEA 2012]]></category>
		<category><![CDATA[bookexpo america]]></category>
		<category><![CDATA[costco]]></category>
		<category><![CDATA[CreateSpace]]></category>
		<category><![CDATA[drm]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[Fritz Foy]]></category>
		<category><![CDATA[Javits Center]]></category>
		<category><![CDATA[kdp]]></category>
		<category><![CDATA[kobo]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[macmillan]]></category>
		<category><![CDATA[Madeline McIntosh]]></category>
		<category><![CDATA[mark coker]]></category>
		<category><![CDATA[Michael Tamblyn]]></category>
		<category><![CDATA[molly barton]]></category>
		<category><![CDATA[Molly Ringwald]]></category>
		<category><![CDATA[penguin]]></category>
		<category><![CDATA[random house]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[smashwords]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=211046</guid>
		<description><![CDATA[This week, the book industry gathered at the ugly, cavernous Javits Center in Manhattan for the largest book trade event in the United States. ("I feel like I'm in Costco," actress-author Molly Ringwald told the AP.) Here are five digital lessons from the week.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=211046&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaompaidcontent.files.wordpress.com/2012/06/bea-2012-e1339166928603.jpg"><img  title="BEA 2012" src="http://gigaompaidcontent.files.wordpress.com/2012/06/bea-2012-e1339166928603.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-211050" /></a>This week, the book industry gathered at the ugly, cavernous Javits Center in Manhattan for the largest book trade event in the United States. (&#8220;I feel like I&#8217;m in Costco,&#8221; actress-author Molly Ringwald <a href="http://www.washingtonpost.com/entertainment/books/upbeat-mood-especially-for-childrens-books-at-bookexpo-america/2012/06/08/gJQACaENNV_story_1.html">told</a> the AP.) Here are five digital lessons from the week.</p>
<h2>Self-publishing, part I: &#8220;There are no unrealistic expectations anymore&#8221;</h2>
<p>Self-publishing platform Smashwords <a href="http://blog.smashwords.com/2012/06/smashwords-delivers-faster-shipments-to.html">announced</a> this week that it&#8217;s making self-publishing faster: Smashwords authors who sell e-books on Kobo and Apple will see faster &#8220;shipments&#8221; to those platforms, meaning that if they update their e-book&#8217;s price the change is reflected in near-real time. &#8220;We try to listen to people with unrealistic expectations,&#8221; CEO Mark Coker told me, &#8220;because their unrealistic expectations are the leading indicator of where we need to go.&#8221; Near-instantaneous price changes would allow an author to, say, sell an e-book &#8220;at $0.99 for the next five hours only.&#8221;</p>
<p>Smashwords is now working with library distributors 3M and Baker &amp; Taylor&#8217;s Axis360 so self-published authors can get their e-books into libraries. Right now, the libraries buy Smashwords books at list price (publishers like Random House, meanwhile, charge more for the e-books they make available to libraries). Soon, Smashwords will allow its authors to set special pricing for libraries, Coker told me. &#8220;A lot of them are going to want to offer libraries lower pricing,&#8221; he said, or &#8220;will want to offer their books for free to libraries.&#8221;</p>
<p>Smashwords will soon let authors specify the countries where their books are distributed. Right now, authors (and the agents Smashwords works with) have the rights to sell their e-books in some territories, but not others. With the changes, for instance, an author could define that his or her e-book should be distributed &#8220;globally, except for commonwealth countries.&#8221; Smashwords will also let authors specify their prices by currency &#8212; a change from now, when authors have to price in dollars and retailers convert the currency automatically.</p>
<p>Also, Coker said, Smashwords will start accepting EPUB files (as opposed to Word files) later this year. With EPUB 3, that means the company could &#8220;potentially take more sophisticated books or enhanced books.&#8221;</p>
<h2>Getting rid of DRM: This is going to take forever</h2>
<p>Macmillan&#8217;s Fritz Foy <a href="http://paidcontent.org/2012/06/04/macmillans-torforge-will-launch-drm-free-digital-bookstore-this-summer/">announced</a> at the Publishers Launch BEA conference that the company&#8217;s sci-fi/fantasy imprint Tor/Forge will launch a DRM-free digital bookstore this summer, and it may include DRM-free e-books from other publishers too. Meanwhile, distributor IPG <a href="http://paidcontent.org/2012/06/05/ipg-announces-drm-free-option-for-client-publishers/">announced</a> that it will give client publishers the option to sell e-books DRM-free, and Kobo will give authors the option to sell DRM-free through its new self-publishing platform Writing Life. Still, publishers are moving slowly and it looks as though changes are going to happen in trickles.</p>
<p>Penguin global digital director Molly Barton said at Pub Launch that &#8220;Penguin is interested in methods of file security that would allow greater interoperability between platforms,&#8221; but Random House president of sales, operations and digital Madeline McIntosh called the DRM discussion &#8220;a red herring in a publishers panel at the IDPF conference, Publishers Lunch <a href="http://lunch.publishersmarketplace.com/2012/06/idpf-executive-panel-focuses-on-serving-the-author-not-necessarily-selling-direct/">reports</a> (paywall). She noted DRM&#8217;s not the only thing that keeps readers using a particular digital bookstore&#8217;s platform: &#8220;We have to be clear about what the goal is and commercial reason [to remove DRM].&#8221;</p>
<h2>Self-publishing, part II: It&#8217;s getting closer</h2>
<p>&#8220;We saw that seven percent of the units sold [on Kobo] were coming from self-published authors,&#8221; Kobo EVP of content and merchandising Michael Tamblyn told me, making those authors &#8220;collectively the size of a major publishing house,&#8221; so we &#8220;wanted to get closer&#8221; to them. Thus the <a href="http://paidcontent.org/2012/06/05/kobo-launches-self-publishing-platform-writing-life/">launch of</a> Kobo&#8217;s new self-publishing platform Writing Life. Authors using it get a 70 percent royalty on e-books priced between $1.99 and $12.99 and a 45 percent royalty on books below $1.99 or above $12.99. By &#8220;looking at how e-books sell in general,&#8221; Tamblyn said, &#8220;we know that after $12.99 there&#8217;s a drop&#8230;and after that it&#8217;s difficult to generate significant demand.&#8221; So the royalty structure &#8220;encourages authors to stay within that space.&#8221;</p>
<p>Amazon took up a lot of floor space, with separate sections for Amazon Publishing and self-publishing platforms Kindle Direct Publishing and CreateSpace. At KDP, the company set up rows of chairs and, all day long, self-published authors gave presentations on why they use KDP. &#8220;I also sell on Nook [Barnes &amp; Noble's self-publishing platform is PubIt],&#8221; I heard one author say, but Barnes &amp; Noble doesn&#8217;t rent a public booth at BEA &#8212; which seems kinda dumb considering both Amazon and Kobo&#8217;s emphases on self-publishing at the show. Kobo, too, had the self-published authors participating in the beta launch of Writing Life speaking at its booth.</p>
<h2>Startups: Maybe we&#8217;ll find a better way next year</h2>
<p>The Javits Center&#8217;s vastness makes it tough for publishers and startups to randomly encounter each other, a lame &#8220;Digital Discovery Zone&#8221; is removed from the rest of the floor, and terrible or nonexistent WiFi prohibits quick demos or many interactions you need the Internet for. (Can I throw in one more complaint? There&#8217;s no WiFi in the press office and the woman who runs it yelled at me for &#8220;drinking all the water.&#8221;) The founder of one fairly well-known startup told me he was finding it tough to meet with the publishers who could get use out of his product. Despite a few panels that try to bring traditional publishers and newer companies together, BookExpo America remains, primarily, an event where publishers and authors pitch new books to librarians and booksellers. Maybe that&#8217;s what it should be, but since it&#8217;s also the largest book industry event in the United States, it&#8217;s not surprising that digital companies arrive with expectations about who they&#8217;ll meet and leave wanting more. It seems as if there should be a more efficient way to make these meetings happen &#8212; stay tuned on that.</p>
<h2>Don&#8217;t hold your book party on a rowboat</h2>
<p>OK, this one&#8217;s not digital. Author Robert Sullivan took BEA-going booksellers to the Hudson to promote his upcoming book &#8220;My American Revolution,&#8221; which is about the historical importance of New York Waterways. As the New York Times <a href="room.blogs.nytimes.com/2012/06/06/fortunately-george-washington-had-a-better-crew">reports</a>, &#8220;two rowboats – built at the boathouse to imitate 19th-century New York Harbor craft known as Whitehall gigs – left the pier loaded with booksellers, volunteer coxswains and local residents.&#8221; Unfortunately, one of the boats &#8220;struck a pier&#8221; and flipped, &#8220;dumping three BookExpo conventioneers, two instructors and two others into 60-degree water.&#8221; Five were able to climb onto the pier. &#8220;The other two drifted 100 yards away.&#8221; There were no fatalities.</p>
<p><strong>See also</strong></p>
<p><a href="http://paidcontent.org/2012/06/07/social-reading-discoverability-and-other-unsolved-problems-at-bea-2012/">Social reading, discoverability and other unsolved problems at BEA 2012</a></p>
<p><a href="http://paidcontent.org/2012/06/05/kobo-launches-self-publishing-platform-writing-life/">Kobo launches e-book self-publishing platform, Writing Life</a></p>
<p><a href="http://paidcontent.org/2012/06/04/macmillans-torforge-will-launch-drm-free-digital-bookstore-this-summer/">Macmillan&#8217;s Tor/Forge will launch DRM-free digital bookstore this summer</a></p>
<p><a href="http://gigaom.com/2012/06/06/wattpad-raises-17-million-to-become-the-youtube-of-writing/">Wattpad raises $17 million to become the YouTube of writing</a></p>
<p><em>Photo <a href="http://www.bookexpoamerica.com/Press-and-News/2012-Digital-Press-Room/">courtesy of</a> BEA</em></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=211046&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=150130"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=150130" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://paidcontent.org/2012/06/08/five-digital-lessons-from-book-expo-america-this-week/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/06/bea-2012-e1339166928603.jpg?w=150" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/06/bea-2012-e1339166928603.jpg?w=150" medium="image">
			<media:title type="html">BEA 2012</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/83965de6c2033ee5ab075123394cec0a?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">laurahowen38</media:title>
		</media:content>

		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/06/bea-2012-e1339166928603.jpg?w=300" medium="image">
			<media:title type="html">BEA 2012</media:title>
		</media:content>
	</item>
		<item>
		<title>5 things the book industry will be talking about next week</title>
		<link>http://paidcontent.org/2012/06/01/5-things-the-book-industry-will-be-talking-about-next-week/</link>
		<comments>http://paidcontent.org/2012/06/01/5-things-the-book-industry-will-be-talking-about-next-week/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 14:41:36 +0000</pubDate>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
				<category><![CDATA[3M Cloud Library]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[BEA]]></category>
		<category><![CDATA[big-six publishers]]></category>
		<category><![CDATA[bookexpo america]]></category>
		<category><![CDATA[bookish]]></category>
		<category><![CDATA[Crewel]]></category>
		<category><![CDATA[department of justice]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[ernie sander]]></category>
		<category><![CDATA[Gennifer Albin]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google play]]></category>
		<category><![CDATA[hunger games]]></category>
		<category><![CDATA[IDPF]]></category>
		<category><![CDATA[larry kirshbaum]]></category>
		<category><![CDATA[macmillan]]></category>
		<category><![CDATA[overdrive]]></category>
		<category><![CDATA[Peter Hildick-Smith]]></category>
		<category><![CDATA[Publishers Launch]]></category>
		<category><![CDATA[smashwords]]></category>
		<category><![CDATA[Zola Books]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=210425</guid>
		<description><![CDATA[BookExpo America, the U.S. book industry's largest trade event, hits NYC next week. Look out for discoverability questions, startups and "Hunger Games" wannabes -- and don't miss the two elephants in the room.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=210425&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaompaidcontent.files.wordpress.com/2012/02/bookshelves-o.jpg"><img  title="Bookshelves" src="http://gigaompaidcontent.files.wordpress.com/2012/02/bookshelves-o.jpg?w=300&#038;h=216" alt="" width="300" height="216" class="alignleft size-medium wp-image-109870" /></a>BookExpo America, the U.S. book industry&#8217;s largest trade event, hits NYC next week. Here are a few themes to look out for.</p>
<h2>Discoverability and the move to B2C</h2>
<p>Publishers are realizing that to compete with Amazon they have to be able to sell directly to consumers. One way they can do that is by making their books more discoverable. <a href="http://paidcontent.org/2011/05/06/419-hachette-penguin-simon-schuster-team-up-with-aol-for-book-site-bookish/">Joint venture Bookish</a> is now almost a year late and nowhere to be seen, so startups are trying to fill the gap &#8212; for instance,  <a href="http://zolabooks.com/">Zola Books</a>, a New-York based company that lets publishers and authors sell e-books directly, is launching at the show. Meanwhile, the always-interesting Peter Hildick-Smith argues <a href="http://www.publisherslaunch.com/2012-2013/launch-bea/program/">at Publishers Launch</a> on Monday afternoon that bookstores are still a crucial source of discovery for readers, and that SEO and social networks aren&#8217;t coming close to filling the gap. Just don&#8217;t expect the discoverability question to be answered this year.</p>
<h2>The two elephants in the room</h2>
<p>Those would be the Department of Justice, which is suing Apple and big publishers for <a href="http://paidcontent.org/2012/04/11/everything-you-need-to-know-about-e-book-doj-lawsuit-in-one-post/">allegedly colluding to set e-book prices</a>, and Amazon, the presumed beneficiary of the DOJ suit. Nobody&#8217;s talking about DOJ loudly or on the record, but the lawsuit affects the mood in the Javits Center and makes publishers wary of throwing back too many drinks with their colleagues from other houses.</p>
<p>Amazon, meanwhile, is at BEA. Its booth (which is far from the big-six publishers, but happens to be right next to the Authors Guild, which should make for some awkward conversation. Last year Amazon <a href="http://paidcontent.org/2011/05/23/419-amazon-hires-publishing-industry-veteran-kirshbaum-to-launch-new-imprin/">dropped</a> the Larry Kirshbaum announcement the night before BEA; this year it&#8217;ll be showing off the first fall books from Kirshbaum&#8217;s New York imprint.</p>
<h2>E-books in libraries</h2>
<p>Library e-book distributors OverDrive and 3M Cloud Library have been battling for attention this week ahead of the fair; OverDrive <a href="http://www.overdrive.com/News/OverDrive-Introduces-Browser-based-eBook-Reader-">rolled out</a> an HTML5-based Web reader, while newcomer 3M is <a href="http://www.thedigitalshift.com/2012/05/ebooks/3m-cloud-library-offering-expands-with-new-partnerships/">announcing</a> new partnerships &#8212; including one with self-publishing site Smashwords &#8212; that increase its collection to over 200,000 titles. (OverDrive has about 500,000 titles.) I&#8217;m still waiting for 3M to announce a bigger client, a big-six publisher &#8212; Hachette, Macmillan or Simon &amp; Schuster &#8212; signing with the service to make its e-books available to libraries for the first time.</p>
<h2><a href="http://gigaompaidcontent.files.wordpress.com/2012/06/professor-gargoyle.jpg"><img  title="Professor Gargoyle" src="http://gigaompaidcontent.files.wordpress.com/2012/06/professor-gargoyle.jpg?w=200&#038;h=300" alt="" width="200" height="300" class="alignright size-medium wp-image-210442" /></a>What&#8217;s the next &#8220;Hunger Games&#8221;?</h2>
<p>In the <a href="http://www.bookexpoamerica.com/BEA-Conferences/BEA-Education-Program/">BEA Young Adults&#8217; Editors Buzz panel</a>, Macmillan&#8217;s FSG imprint pitches &#8220;<a href="http://www.goodreads.com/book/show/11556960-crewel">Crewel</a>,&#8221; an upcoming dystopian trilogy from YA author Gennifer Albin: &#8220;Gifted with the ability to weave time with matter, she’s exactly what the Guild is looking for, and in the world of Arras, being chosen as a Spinster is everything a girl could want&#8230;But if controlling what people eat, where they live and how many children they have is the price of having it all, Adelice isn’t interested.&#8221; And Quirk pitches its upcoming Harry Potter-meets-Goosebumps-esque series, beginning with &#8220;<a href="http://www.goodreads.com/book/show/13414506-tales-from-lovecraft-middle-school-1">Tales from Lovecraft Middle School #1: Professor Gargoyle</a>.&#8221;</p>
<h2>What happened to Google?</h2>
<p>Last year Google was a big presence at BEA. This year, Google Play has a booth but none of its execs are on panels, as far as I can find (though there is an <a href="http://bea12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=11AB">education session about using Google+</a>, &#8220;the next big thing right now!&#8221;). It seems that Google, which <a href="http://paidcontent.org/2012/04/05/google-no-more-e-books-for-indie-booksellers/">ended</a> the partnership that allowed indie bookstores to sell its e-books earlier this year, is backing away from the e-books space, and that e-book rental service the company <a href="http://paidcontent.org/2011/05/25/419-bea-is-google-ebooks-planning-a-rental-service/">alluded to</a> at BEA last year has evaporated into the cloud.</p>
<p><em>Come see me at BEA! At <a href="http://www.publisherslaunch.com/2012-2013/launch-bea/program/">Publishers Launch</a> on Monday, June 4, I&#8217;m moderating a panel at 11:25AM ET: &#8220;Agents in Transition: Direct publishing, new deals and rethinking sub-rights. At <a href="http://idpf.org/digital-book-2012/program">IDPF Digital Book</a> on Tuesday, I&#8217;m doing a presentation on e-singles at 9:00AM ET: What they are, why they matter and what&#8217;s next for that format. And on Wednesday at 9:00AM ET, I&#8217;m leading &#8220;<a href="http://bea12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18ABCE">Apps for Publishers</a>: The What, Why and How Workshop.&#8221; In between, you&#8217;ll find me on the floor and on Twitter <a href="http://twitter.com/laurahazardowen">@laurahazardowen</a>.</em></p>
<p><em>Plus, don&#8217;t miss GigaOM executive editor Ernie Sander at IDPF Digital Book on Monday, talking about emerging models for content monetization.</em></p>
<p>Photos courtesy of <a href="http://www.flickr.com/photos/butterflysha/135659489/">Flickr / ButterflySha</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=210425&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=166141"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=166141" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://paidcontent.org/2012/06/01/5-things-the-book-industry-will-be-talking-about-next-week/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/02/bookshelves-o.jpg?w=150" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/02/bookshelves-o.jpg?w=150" medium="image">
			<media:title type="html">Bookshelves</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/83965de6c2033ee5ab075123394cec0a?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">laurahowen38</media:title>
		</media:content>

		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/02/bookshelves-o.jpg?w=300" medium="image">
			<media:title type="html">Bookshelves</media:title>
		</media:content>

		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/06/professor-gargoyle.jpg?w=200" medium="image">
			<media:title type="html">Professor Gargoyle</media:title>
		</media:content>
	</item>
		<item>
		<title>Why Amazon&#039;s Plagiarism Problem Is More Than A Public Relations Issue</title>
		<link>http://paidcontent.org/2012/01/18/419-why-amazons-plagiarism-problem-is-more-than-a-public-relations-issue/</link>
		<comments>http://paidcontent.org/2012/01/18/419-why-amazons-plagiarism-problem-is-more-than-a-public-relations-issue/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:14:29 +0000</pubDate>
		<dc:creator><![CDATA[Jeff John Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[anti-plagiarism software]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[dmca]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[ithenticate]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[mark coker]]></category>
		<category><![CDATA[media & publishing]]></category>
		<category><![CDATA[paidcontent]]></category>
		<category><![CDATA[plagiarism]]></category>
		<category><![CDATA[safe harbors]]></category>
		<category><![CDATA[smashwords]]></category>

		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2012/01/18/419-why-amazons-plagiarism-problem-is-more-than-a-public-relations-issue/</guid>
		<description><![CDATA[Plagiarized editions for sale in Amazon's Kindle store show how the company is still adapting to the world of original content creation. At&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=162172&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Plagiarized editions for sale in Amazon&#8217;s Kindle store show how the company is still adapting to the world of original content creation. At the same time, the stolen books may also present a test of the retailer&#8217;s ability to rely on a widely used legal shield that protects content sites from being accused of copyright infringement.</p>
<p>Amazon&#8217;s plagiarism problem came to light again last week after Fast Company <a href="http://www.fastcompany.com/1807211/amazons-plagiarism-problem" title="reported">reported</a> that many of the bestselling self-published &#8220;authors&#8221; in the Kindle store were actually copycats who uploaded other writers&#8217; e-books under different titles. Using the Kindle Direct Publishing platform, the copycats are able to hijack the sales of the original authors by simply copying and reselling their works.</p>
<p>Spammy and stolen e-books &#8212; either plagiarized copies of copyrighted works by other authors, or books thrown together from &#8220;private label rights&#8221; (PLR) content, which can be bought very cheaply online and quickly formatted into multiple e-books &#8212; have long been <a href="http://paidcontent.org/article/419-amazon-is-finally-cracking-down-on-kindle-spammers/" title="a problem">a problem</a> in the Kindle store. We don&#8217;t have data on how many of these titles are currently for sale or how widespread the problem is.</p>
<p>&#8220;We&#8217;ve found that the folks spreading PLR are also more likely to be plagiarists of real book content&#8221; as well, says Mark Coker, the CEO of e-book publishing platform Smashwords (a competitor of Amazon&#8217;s self-publishing platform). In many instances, Coker says, plagiarized and PLR content banned by Smashwords still appears in the Kindle and Nook stores. He says those stores don&#8217;t vet content as thoroughly as Smashwords does.</p>
<p>Amazon (NSDQ: AMZN) provides an e-mail address that plagiarism victims can use to demand that an offending e-book be removed. In response to our questions on plagiarized content in the Kindle store, the company provided the following statement:</p>
<blockquote><p>Since the launch of Kindle, we have worked steadily to build processes to detect and remove books that either violate copyright or don&#8217;t improve the customer experience. Over time, we&#8217;ve rejected or removed thousands of such offending titles, and we expect to keep improving our approach to protect the service we provide to both Kindle readers and authors/publishers.</p></blockquote>
<p><strong>Update:</strong> When we submitted a list of questions to Amazon via e-mail, we asked them if they use screening software to screen for unauthorized copies. Instead of responding to the individual questions, the company provided the above statement. An Amazon spokeswoman called me this morning, however, and told me that Amazon does employ screening software. However, the company would not specify the kind of software it uses; whether it is screening for PLR or plagiarized content; or any other details. <strike>Amazon does not, however, employ software to screen for unauthorized copies &#8212; which is perhaps surprising given that</strike></p>
<p>Amazon would not elaborate on what software it is using or if it resembles the electronic anti-plagiarism tools are used by nearly every university and by publishers as well. This type of software works by comparing a newly submitted document against a database of existing texts and flagging submissions that contain a high degree of overlap.</p>
<p>Robert Creutz, an executive with anti-plagiarism service Ithenticate, says his company&#8217;s software takes between 45 seconds and a few minutes to screen a text. Creutz says clients include book publishers like John Wiley and journal publisher Reed Elsevier (NYSE: RUK).</p>
<p>Screening software is also used by video sites like YouTube (NSDQ: GOOG) and by document sharing site Scribd.</p>
<p>But while it appears that Amazon could easily employ a filter to protect its authors&#8217; works, it may be under no legal duty to do so.</p>
<p><strong>The Kindle Store as Safe Harbor</strong></p>
<p>Illegal copies are hardly unique to Amazon, of course. The Kindle store is just the latest in a long line of forums, from Grokster to YouTube, through which third parties have offered works without the creators&#8217; permission.</p>
<p>Most times, the websites are not legally at fault. The law protects them by granting &#8220;<a href="http://paidcontent.org/article/419-safe-harbors-to-be-tested-again-in-grooveshark-streaming-lawsuit/" title="safe harbor">safe harbor</a>&#8221; status &#8212; a shield that helps internet companies avoid liability when a third party posts copyrighted material on their sites.</p>
<p>Websites can lose their safe-harbor status, however, if they are found to control and directly profit from the unauthorized activities. The meaning of these terms is not entirely clear, though, and is part of a high-profile court case between YouTube and Viacom (NYSE: VIA).</p>
<p>Hillel Parness, a copyright attorney at Robins, Kaplan, Miller &#038; Ciresi, said that courts have found that a website has no duty to act unless it knows about a specific infringement. This means that Amazon is likely not responsible for the plagiarism unless an author can show the company knew a particular title was plagiarized. But Parness adds,</p>
<p>&#8220;If authors decide to challenge Amazon, they may choose to focus on the revenue Amazon enjoys on the sale of every e-book. Or perhaps they will question the fairness of placing the burden on authors to monitor Amazon&#8217;s e-book marketplace for books that infringe their own. Indeed, one may question if self-published authors even have the practical ability to do so.&#8221;</p>
<p>Amazon also stands out because it is a retailer making a direct commission from the unauthorized copies &#8212; unlike other safe harbor situations in which a site makes money indirectly via advertising.</p>
<p>In deciding if a site is shielded, courts will also look at its response to copyright complaints. Some plagiarized authors have reported Amazon was slow to take action &#8212; a situation that could place it on shaky ground.</p>
<p>Overall, Amazon&#8217;s response to the plagiarism problem reflects its status as a relative newcomer to the publishing game. This will no doubt change as the company continues to expand its presence from retailer to content creator.</p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=162172&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=433955"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=433955" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://paidcontent.org/2012/01/18/419-why-amazons-plagiarism-problem-is-more-than-a-public-relations-issue/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/02/plagiarism-book-theft-o.jpg?w=125" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/02/plagiarism-book-theft-o.jpg?w=125" medium="image">
			<media:title type="html">Plagiarism / book theft</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/05dfcf765f1554b08954bb9e1ee63363?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">jeffjohnroberts</media:title>
		</media:content>
	</item>
		<item>
		<title>Self-Published Authors Debate Amazon&#039;s KDP Select</title>
		<link>http://paidcontent.org/2011/12/13/419-self-published-authors-debate-amazons-kdp-select/</link>
		<comments>http://paidcontent.org/2011/12/13/419-self-published-authors-debate-amazons-kdp-select/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 03:21:31 +0000</pubDate>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[david gaughran]]></category>
		<category><![CDATA[dvd]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[kdp select]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[mark coker]]></category>
		<category><![CDATA[media & publishing]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[paidcontent]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[smashwords]]></category>

		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/12/13/419-self-published-authors-debate-amazons-kdp-select/</guid>
		<description><![CDATA[When Amazon (NSDQ: AMZN) launched the Kindle Owners' Lending Library last month, it contained around 5,000 traditionally published titles. J&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=161743&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>When Amazon (NSDQ: AMZN) <a href="http://paidcontent.org/article/419-amazon-prime-kindle-lending-library-opens-for-business-with-a-catch/" title="launched">launched</a> the Kindle Owners&#8217; Lending Library last month, it contained around 5,000 traditionally published titles. Just four days ago, Amazon <a href="http://paidcontent.org/article/419-amazon-expands-kindle-owners-lending-library-to-self-published-authors/" title="gave">gave</a> self-published authors the ability to include their e-books in the library if they agree to sell the books exclusively through Kindle. They&#8217;ll be paid out of a monthly fund&#8211;$500,000 for December.</p>
<p>Self-published authors have signed up by the thousands: Today the library contains 46,662 titles. But many are wary about getting on board.</p>
<p>To those who are signing up for KDP Select, the benefits seem obvious: Increased visibility and publicity for their titles and the option to make their book free for five days out of every 90-day period (many self-published authors have seen higher paid sales after making their books free for a limited time, and Amazon hasn&#8217;t previously allowed it). Also, as David Gaughran of Let&#8217;s Get Digital <a href="http://davidgaughran.wordpress.com/2011/12/11/how-much-do-you-want-to-get-paid-tomorrow/#more-1579" title="notes">notes</a>, &#8220;Rentals positively affect your sales ranking in the same manner that a normal sale does.&#8221;</p>
<p>Here are some of the concerns self-published authors have about joining <a href="https://kdp.amazon.com/self-publishing/KDPSelect" title="KDP Select">KDP Select</a>:</p>
<p><strong>Exclusivity is required.</strong> Self-published authors who want to include their e-books in the Kindle Owners&#8217; Lending Library have to make those titles exclusive to Amazon in digital format. The exclusivity period starts at 90 days and automatically renews for additional 90-day periods unless authors opt out before renewal. For self-published authors who are already selling the bulk of their e-books through Amazon, exclusivity isn&#8217;t much of a problem. Those who sell their e-books through other vendors like Barnes &#038; Noble (NYSE: BKS) and Smashwords have to make a more difficult decision.</p>
<p>Mark Coker, the CEO of Smashwords, <a href="http://blog.smashwords.com/2011/12/amazon-shows-predatory-spots-with-kdp.html" title="writes">writes</a>, &#8220;The new Amazon KDP Select program strikes me as a startling example of a predatory business practice. Amazon has the opportunity to leverage their dominance as the world&#8217;s largest ebook retailer (and world&#8217;s largest payer to indie authors) to attain monopolistic advantage by effectively denying its competing retailers (Apple (NSDQ: AAPL), B&#038;N, Kobo, Sony (NYSE: SNE), etc) access to the books from indie authors.&#8221;</p>
<p><strong>There are severe consequences for authors who don&#8217;t adhere to the exclusivity agreement.</strong> <a href="https://kdp.amazon.com/self-publishing/help?topicId=APILE934L348N#Select" title="From">From</a> Amazon&#8217;s KDP Select Terms and Conditions:</p>
<blockquote><p>If you don&#8217;t comply with these KDP Select terms and conditions, we will not owe you Royalties for that Digital Book earned through the Kindle Owners&#8217; Lending Library Program, and we may offset any of those Royalties that were previously paid against future Royalties, or require you to remit them to us. We may also withhold your Royalty payments on all your Digital Books for a period of up to 90 days while we investigate. This doesn&#8217;t limit other remedies we have, such as prohibiting your future participation in KDP Select or KDP generally.  </p></blockquote>
<p><strong>It&#8217;s unclear how much money authors will make or how large the fund will be each month.</strong> The fund is $500,000 for December. Authors are paid based on their book&#8217;s &#8220;share of the total number of borrows of all participating KDP books in the Kindle Owners&#8217; Lending Library.&#8221; In its FAQ, Amazon says it &#8220;expect[s] the total KDP Kindle Owners&#8217; Lending Library fund will be at least $6 million for all of 2012,&#8221; and &#8220;The size of the fund is determined to make participation in KDP Select a compelling option for authors and publishers. We will review the size of the fund each month to consider adjustments.&#8221; But as Gaughran <a href="http://davidgaughran.wordpress.com/2011/12/11/how-much-do-you-want-to-get-paid-tomorrow/#more-1579" title="writes">writes</a>,</p>
<blockquote><p>I think that agreeing to Amazon&#8217;s model of a fixed pot is a dangerous precedent, and I would much prefer if a per-download fee was negotiated – that could then be revised upwards or downwards by mutual agreement in the future.</p>
<p>Right now, authors get to set the price of their work. We put a dollar value on it whether we self-publish and sell through Amazon, or whether we license it to publishers and accept payment in return.</p>
<p>By accepting the compensation system Amazon is proposing, we are agreeing to fight for a limited pot of cash – no matter how many authors are scrambling for it. Amazon say they will raise it if the scheme is popular, but it&#8217;s all at their discretion. We have no say. They have all the power under this new model.</p></blockquote>
<p>Gaughran thinks Amazon is open to discussing the program with self-published authors, and that it may make changes based on their suggestions: &#8220;If enough self-publishers don&#8217;t enroll (or opt out after enrolling), I&#8217;m sure Amazon will reach out to the community to see how they can make the program more attractive to us.&#8221;</p>
<p><em>Concerns/benefits that I am missing? Let me know in the comments.</em></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=161743&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=773359"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=773359" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://paidcontent.org/2011/12/13/419-self-published-authors-debate-amazons-kdp-select/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/02/kindle-owners-lending-library-o.jpg?w=150" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/02/kindle-owners-lending-library-o.jpg?w=150" medium="image">
			<media:title type="html">Kindle Owners&#039; Lending Library</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/83965de6c2033ee5ab075123394cec0a?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">laurahowen38</media:title>
		</media:content>
	</item>
		<item>
		<title>An E-Book For Every War</title>
		<link>http://paidcontent.org/2011/09/02/419-an-e-book-for-every-war/</link>
		<comments>http://paidcontent.org/2011/09/02/419-an-e-book-for-every-war/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 23:00:53 +0000</pubDate>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[e-readers]]></category>
		<category><![CDATA[hodder headline]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[lethal force]]></category>
		<category><![CDATA[matt lynn]]></category>
		<category><![CDATA[media & publishing]]></category>
		<category><![CDATA[paidcontent]]></category>
		<category><![CDATA[paidcontent:uk]]></category>
		<category><![CDATA[smashwords]]></category>
		<category><![CDATA[thrillers]]></category>

		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/09/02/419-an-e-book-for-every-war/</guid>
		<description><![CDATA[A bestselling thriller author and financial journalist is self-publishing a series of e-book novellas, each featuring the same two character&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=160208&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>A bestselling thriller author and financial journalist is self-publishing a series of e-book novellas, each featuring the same two characters&#8211;Special Air Service member Alex Marden and Navy Seal Jack Rogan&#8211;dropped into a different war zone. The first title in the series, <em>Black Ops: Libya</em>, is available now for $2.99. Next up: Somalia and Iran.</p>
<p>The author of the books is 49-year-old Matt Lynn, who writes the bestselling <em>Death Force</em> series of military thrillers for Hodder Headline (a division of Hachette UK). He is also a columnist for Bloomberg News, and he describes his new series as &#8220;a cross between journalism and fiction.&#8221;</p>
<p>&#8220;Headline publishes my other work as e-books, so they control that. But I wanted to do this myself, so that it could be done quickly,&#8221; Lynn told me. He previously published one free short story, &#8220;<a href="http://www.amazon.com/Lethal-Force-ebook/dp/B0058UH9U6/ref=sr_1_2?ie=UTF8&#038;qid=1314985827&#038;sr=8-2" title="Lethal Force">Lethal Force</a>,&#8221; on Kindle to promote his work. Each e-book in his new series will be around 20,000 words and they take him about two weeks to write. &#8220;I think of them as novellas, a bit like the old pulp fiction detective or sci-fi or western short stories,&#8221; he said. &#8220;Modern publishing doesn&#8217;t really have space for the novella, but I think it works really well on e-books. I&#8217;m interested in how writers can use e-books not just as a new a way of distributing their work, but to tell stories in a different way as well.&#8221;</p>
<p>Other bestselling authors have certainly experimented with instant e-books. Scribner just <a href="http://paidcontent.org/article/419-stephen-kings-e-single-comes-to-klout-influencers-early/" title="released">released</a> Stephen King&#8217;s e-single &#8220;Mile 81,&#8221; and authors like Jodi Picoult and David Baldacci have <a href="http://paidcontent.org/article/419-our-guide-to-e-singles/" title="published">published</a> Kindle Singles. But Lynn&#8217;s project is notable because it&#8217;s an ongoing series and because the books are relatively long (20,000 words is about 80 printed pages).</p>
<p> &#8220;The idea is to write things that are really topical, to give the stories a sense of being told in real time,&#8221; Lynn said. I&#8217;m thinking about Somalia for the next one. But if there is a war in Iran next month, for example, I&#8217;ll knock out a story set there and publish it as it happens. There&#8217;s always a war or a revolution somewhere.&#8221;</p>
<p><em>Black Ops: Libya</em> is on <a href="http://www.amazon.com/Black-Ops-Libya-ebook/dp/B005K08R1E/ref=sr_1_1?ie=UTF8&#038;qid=1314985723&#038;sr=8-1" title="Amazon">Amazon</a> and <a href="http://www.smashwords.com/books/view/85174" title="Smashwords">Smashwords</a> for $2.99.</p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=160208&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=654412"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=654412" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://paidcontent.org/2011/09/02/419-an-e-book-for-every-war/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/02/matt-lynn-o.jpg?w=150" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/02/matt-lynn-o.jpg?w=150" medium="image">
			<media:title type="html">Matt Lynn</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/83965de6c2033ee5ab075123394cec0a?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">laurahowen38</media:title>
		</media:content>
	</item>
	</channel>
</rss>
