Neil LaBute’s Some Girl(s) follows around a writer, played by Adam Brody, who visits his ex-girlfriends on the eve of his wedding, with one of them being Bell. The movie debuted at SXSW as well, where its production company Leeden Media emphasized, in a press release announcing the move to Vimeo on demand, that it had turned down traditional distribution offers .

Vimeo’s on-demand platform is one of a growing number of ways for filmmakers to directly sell their wares to consumers, with others including VHX and Chill. The video site’s big advantage is that it already has a built-in audience, as well as apps on a variety of platforms to deliver the movie to mobile and TV screens. And for filmmakers, there’s another interesting incentive: Vimeo only keeps 10% of a movie’s revenue.