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	<title>paidContent &#187; south korea</title>
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		<title>paidContent &#187; south korea</title>
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		<title>Netflix job offers hint at further international expansion: are India, Europe or Korea next?</title>
		<link>http://paidcontent.org/2013/04/01/netflix-korea-india-turkey-france-netherlands/</link>
		<comments>http://paidcontent.org/2013/04/01/netflix-korea-india-turkey-france-netherlands/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 23:16:00 +0000</pubDate>
		<dc:creator>Janko Roettgers</dc:creator>
				<category><![CDATA[Europe]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[south korea]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=226894</guid>
		<description><![CDATA[Netflix won't expand to another international market until the end of this or early next year, but the company is already looking for help to translate its site - giving us some interesting clues.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=226894&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Netflix posted a few job offers that hint at further international expansion in late March, including one for “experienced linguists with the ability to translate and customize marketing, UI and content materials for the target market.” The job posting <a href="http://ats.netflix.com/ats/showRequisition?id=NFX00608&amp;source=&amp;parentURL=http%3A%2F%2Fjobs.netflix.com&amp;domain=http%3A%2F%2Fjobs.netflix.com">goes on to say:</a></p>
<blockquote id="quote-%e2%80%9cwe-are-look"><p>“We are looking for highly motivated individuals with the right mix of technical, organizational and communication skills to provide localization for the Netflix experience in the following languages: Turkish, Dutch, Hindi, French, and Korean.”</p></blockquote>
<p>The company is also looking for an engineer to be the internationalization and localization evangelist at the company, further highlighting how important international markets are for Netflix.</p>
<p>Netflix has occasionally looked to hire employees to help with its internationalization efforts in the past, and job postings frequently contain countries that the company may not consider at all, just to make things less transparent for competitors. <a href="http://gigaom.com/2011/11/02/netflix-international-expansion-plans/">For example, in late 2011, a job offer listed</a> “Turkish, Dutch, Russian, French, Hindi, German, Italian, Danish, Korean, Finnish, Japanese, and Spanish” as languages of interest.</p>
<p>Needless to say, Netflix hasn’t launched in Russia just yet. However, nine months after that job posting, the company <a href="http://paidcontent.org/2012/08/15/netflix-chasing-down-amazons-lovefilm-to-scandinavia/">announced plans to open shop in Northern Europe</a> &#8211; including Finland and Denmark.</p>
<p>It’s very likely that South Korea, India and European countries such as the Netherlands, France and Belgium are at least under consideration as potential targets for further international expansion. Turkey seems less likely, but it’s certainly possible &#8211; the country has a thriving TV and movie industry, and it has seen an economic boom even as other parts of Europe have struggled.</p>
<p>Netflix is currently operating in over 40 countries, including the U.K. and Ireland, the Nordics, Latin America and Canada. It might take some time until we find out where Netflix will go next: executives said earlier this year that the company won’t embark on any further international expansions until late 2013 or early 2014. However, CEO Reed Hastings and CFO David Wells also made it clear that they definitely want to expand further, writing in their <a href="http://files.shareholder.com/downloads/NFLX/2399389974x0x630302/e7656660-df35-4384-9f39-cb0f39e54f0b/Investor%20Letter%20Q42012%2001.23.13.pdf">letter to shareholders</a>:</p>
<blockquote id="quote-%e2%80%9cour-launch-2"><p>“Our launch in the Nordics was very successful, confirming our belief in the large international opportunity for our service.”</p></blockquote>
<p><em>Map <a href="http://creativecommons.org/licenses/by/2.0/">courtesy of</a> Flickr user <a href="http://www.flickr.com/photos/29712230@N08/2861478881/in/photostream/">kcp4911.</a></em></p>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Europe Asia Africa</media:title>
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		<title>Google, Yahoo see contrasting fortunes in South Korea</title>
		<link>http://paidcontent.org/2012/10/22/google-yahoo-see-contrasting-fortunes-in-south-korea/</link>
		<comments>http://paidcontent.org/2012/10/22/google-yahoo-see-contrasting-fortunes-in-south-korea/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 14:02:33 +0000</pubDate>
		<dc:creator>Robert Andrews</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[south korea]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=219392</guid>
		<description><![CDATA[While Yahoo pulls out of South Korea citing "challenging" conditions, Google is seeing strong mobile revenue growth. What is the difference leading to contrasting fortunes?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=219392&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>There may be two Koreas but, whilst there is only one South Korea, it seems possible to look at the country in two different ways&#8230;</p>
<p>Last week, Yahoo <a href="http://ycorpblog.com/2012/10/18/korea-statement/">announced</a> it will close its Korean business, explaining: &#8220;Despite the hard work of the team, the Korean operation has faced growing challenges over the past few years that now make scaling our business very difficult.&#8221;</p>
<p>Contrast that with <a href="https://s3.amazonaws.com/files.appannie.com/blog/img/south-korea-app-store-revenues-2012.png">App Annie data</a> showing a 6x increase in Google Play revenue in the country since January&#8230;</p>
<p><img  title="South Korea app revenue growth" alt="" src="https://s3.amazonaws.com/files.appannie.com/blog/img/south-korea-app-store-revenues-2012.png" height="403" width="540" class="alignnone" /></p>
<p>What accounts for the difference?</p>
<p>Well, much of that growth in Android app revenue is likely because Google has this year improved payment options in its app store, including introducing subscriptions and in-app payments. After all, iTunes Store, which already had such functionality, has seen flat app revenue.</p>
<p>And <a href="http://www.appannie.com/blog/korea-google-play-revenues-growth-2012/#.UIVMCWl_Vat">other App Annie data</a> shows the national picture is far from all about growth &#8211; app downloads across iOS and Android haven&#8217;t grown all year&#8230;</p>
<p><img  title="South Korea app downloads" alt="" src="https://s3.amazonaws.com/files.appannie.com/blog/img/south-korea-app-store-downloads-2012.png" height="404" width="540" class="alignnone" /></p>
<p>The difference appears to be that Google has a mobile apps ecosystem while Yahoo has only an advertising business.</p>
<p>Advertising firm JC Decaux <a href="http://www.jcdecaux-oneworld.com/wp-content/uploads/2012/04/OneWorlds-Global-Adspend-Forecasts-Apr-2012.pdf">reckons</a> advertising spend in South Korea will slow from 2011&#8242;s 8.8 percent to 4.4 percent in 2013. But ZenithOptimedia <a href="http://www.zenithoptimedia.com/zenith/global-advertising-growth-continues-as-latin-america-and-asia-pacific-compensate-for-weakening-europe/">reckons</a> the market will grow by $1.6 billion by 2014.</p>
<p><a href="http://news.yahoo.com/yahoo-exit-south-korea-end-095726090--finance.html">AP reports</a>:</p>
<blockquote>
<p id="yui_3_5_1_22_1350913990364_330">&#8220;Yahoo&#8217;s South Korean market share has become negligible in recent years as users flocked to Naver, Daum and other portals operated by South Korean internet firms.</p>
<p id="yui_3_5_1_22_1350913990364_323">&#8220;Yahoo Korea was also hurt by the rapid adoption of smartphones and the mobile Internet, which made it more difficult to attract advertisers to web portals designed for desktop computers. Overture Korea added to problems by failing to renew key advertising deals.&#8221;</p>
</blockquote>
<p>KoreanClick gives Yahoo just a 1.5 percent share of search (<a href="http://online.wsj.com/article/SB10000872396390444734804578066093804607224.html">via WSJ</a>).</p>
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		<slash:comments>3</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/02/hot-android-in-south-korea-o.png?w=150" />
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			<media:title type="html">robertandrews</media:title>
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			<media:title type="html">South Korea app revenue growth</media:title>
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		<title>North Korea&#039;s State Newspaper Launches English Version Online</title>
		<link>http://paidcontent.org/2012/01/14/419-north-koreas-state-newspaper-launches-english-version-online/</link>
		<comments>http://paidcontent.org/2012/01/14/419-north-koreas-state-newspaper-launches-english-version-online/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 02:41:14 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[countries]]></category>
		<category><![CDATA[kim jong il]]></category>
		<category><![CDATA[kim jong un]]></category>
		<category><![CDATA[korea]]></category>
		<category><![CDATA[media & publishing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[north korea]]></category>
		<category><![CDATA[online-news]]></category>
		<category><![CDATA[paidcontent]]></category>
		<category><![CDATA[rodong sinmun]]></category>
		<category><![CDATA[south korea]]></category>

		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2012/01/14/419-north-koreas-state-newspaper-launches-english-version-online/</guid>
		<description><![CDATA[As the uproar over New York Times public editor Arthur Brisbane's "truth vigilante" question continues, it's worth noting that North Korea's&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=162144&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>As the uproar over <em>New York Times</em> public editor Arthur Brisbane&#8217;s &#8220;<a href="http://publiceditor.blogs.nytimes.com/2012/01/12/should-the-times-be-a-truth-vigilante/" title="truth vigilante">truth vigilante</a>&#8221; question continues, it&#8217;s worth noting that North Korea&#8217;s official newspaper, <em>Rodong Singmun</em>, launched an English-language digital version this week. The home page includes a large picture of Kim Jong Un inspecting a construction site and headlines such as &#8220;150,000 cubic meters of earth blasted&#8221; and &#8220;Japan&#8217;s &#8216;Three Principles of Arms Export&#8217; No More Than Scrap of Paper.&#8221;</p>
<p>The English version of the <a href="http://www.rodong.rep.kp/InterEn/" title="paper">paper</a> is divided into four sections &#8212; &#8220;Supreme Leaders&#8217; Activities,&#8221; &#8220;In DPRK,&#8221; &#8220;Inter-Korean&#8221; and &#8220;International.&#8221; The &#8220;Inter-Korean&#8221; section consists exclusively of articles criticizing South Korea; 56 of these, with headlines like &#8220;Lee Myung Bak Shrieks before Fatal End&#8221; and &#8220;Foolish Outbursts of Military Warmongers,&#8221; have been published since Wednesday.</p>
<p>South Korea&#8217;s <em>Korea Times</em> <a href="http://www.koreatimes.co.kr/www/news/nation/2012/01/116_102681.html" title="reported">reported</a> on <em>Rodong Singmun</em>&#8216;s English version launch. South Koreans&#8217; access to the website is blocked because the two countries are technically at war, the Korea Times reports, though they were able to access it for a brief time on Tuesday when its IP address changed.</p>
<p>Reading <em>Rodong Singmun</em>&#8216;s articles is a somewhat surreal experience as they are a strange combination of incredibly boring, funny and scary. Following Kim Jong Il&#8217;s death, the paper reports (there are some bylines, but not on every article), <a href="http://www.rodong.rep.kp/InterEn/index.php?strPageID=SF01_02_01&#038;newsID=2012-01-12-0011&#038;chAction=L" title="even animals mourned">even animals mourned</a>: A bird &#8220;went stiff in death&#8221; a few meters from the place where Kim Jong Il once stood; flocks of magpies circled a statue of Kim Il Sung &#8220;crying with sorrow&#8221; and bears emerged from hibernation:</p>
<blockquote><p>At that time three bears, a mother and two cubs, appeared on the road and cried in a mournful manner.</p>
<p>Bears live in deep forest and sleeps in a burrow in winter. That day, however, the bears appeared on the road in the daytime, on which Kim Jong Il took his way, and roared for a long time. It was really mysterious.</p></blockquote>
<p><a href="http://www.cjr.org/the_kicker/north_korean_newspaper_goes_en.php" title="via CJR">via CJR</a></p>
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			<media:title type="html">Kim Jong Un</media:title>
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