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Sphere

Armstrong On AOL’s New Branding And ‘Very, Very, Very Inexpensive’ Campaign

Staci D. Kramer

Nov 23, 2009 1:30 AM

The glimpse AOL (NYSE: TWX) offered late Sunday night of its new branding campaign looked more like icons for AIM, not a branding campaign for a company on the verge of reinvention. That’s because what we’re seeing now is only a teaser, as AOL CEO Tim Armstrong told paidContent in…

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Posted In: Marketing, Media & Publishing, Online News, Companies, AOL, Time Warner, aol news, sphere, tim armstrong

AOL Buys News-Blog Contextual Search Firm Sphere

Rafat Ali

Apr 14, 2008 11:32 PM

AOL (NYSE: TWX) has bought out Sphere, a blog and news contextual display service, for an undisclosed amount. The startup operates in a crowded contextual content display space with competition from the likes of Inform, AggregateKnowledge and many others. Sphere will be part of the company’s programming division, under Bill…

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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Companies, AOL, Time Warner, sphere

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