One way publishers could skirt Apple’s 30 percent commission - just don’t offer new subscriptions through apps. That’s what Time (NYSE: TWX) Inc.‘s Sports Illustrated, Fortune and Time - like People before them - did last week, meaning their app editions merely grant access to existing print subscribers.

Time Inc. (NYSE: TWX) is rolling out a mobile campaign for tomorrow’s Sports Ilustrated “Swimsuit Edition” aimed at connecting print readers with their smartphones through the use of 2D barcodes via Microsoft (NSDQ: MSFT) Tags placed by mobile tech company Nellymoser.

Time Inc. (NYSE: TWX) unveiled its new “All Access” digital subscription model for Sports Illustrated:  one monthly or annual price for print delivery and complete use on their PC and—and for now—Google (NSDQ: GOOG) Android-powered mobile devices. It’s the second subscription offering this week; SI, Time magazine, Fortune and People…

We all have personal soundtracks. Mine started playing Maybe This Time soon after I got off the phone with the top executives responsible for crafting the Turner/SI.com deal between Time Warner (NYSE: TWX) siblings Time Inc. and Turner Broadcasting—and for making it work. Not that Mark Ford, Terry McDonell and…

Before everyone had the AOL-Time Warner (NYSE: TWX) merger to kick around, there was Turner and Time Warner—the combo that was supposed to provide brilliant print, cable and online synergies in entertainment, news and sports. You all remember CNN/SI? Well, maybe not. After all, the plug was pulled on the…

The Sports Illustrated iPad app hit the iTunes store overnight with lots of glossy features in place—and without an anticipated subscription option. SI still could wind up being the first Time Inc. (NYSE: TWX) publication to offer subscriptions through the iPad but, despite a vendor’s assertion last week that the…

Sports Illustrated converted some of this week’s issue into a slick in-browser HTML5 edition in time for the Google (NSDQ: GOOG) I/O keynote kickoff. Terry McDonell’s demo (embedded below) shows the magazine building on last fall’s slick tablet version developed with The Wonderfactory but this time designed to work within…

If Sports Illustrated (NYSE: TWX) wasn’t already serious about getting into online video, these numbers probably would have management scrambling: SI.com has served more than 70 million video streams connected to the 2010 edition of the iconic swimsuit issue, roughly double last year’s total. A site revamp launching this afternoon…

The Sports Illustrated (NYSE: TWX) swimsuit issue’s Midas touch continues: three weeks after launch, SI has delivered nearly 570,000 downloads of its ad-supported “freemium” Sports Illustrated Swimsuit 2010 app—and, according to SI.com Managing Editor Paul Fichtenbaum, converted roughly 10 percent to paid users at $1.99 a pop. For those of…

Ed. Note: This replaces an inaccurate post originally published Nov. 12 and contains updated information. We regret the error. High school sports social net Takkle said it raised $7 million in a round we previously reported this summer sans amount. The round was led by Sports Illustrated and the New…