Several hundred execs filled The TimesCenter Wednesday for a day of intense conversation and discovery (on stage and off) about the current state of digital content online… and where we’re headed. But paidContent 2012 is just the beginning. Read More »
It can be a scary world out there for modern media companies, but it’s actually very simple, according to Conde Nast president Bob Sauerberg. “If content is going to remain king, we have got to innovate,” Sauerberg said Wednesday at paidContent 2012, urging … Read More »
How did The CW wind up mining digital gold for CBS (NYSE: CBS) and Warner Bros.? (NYSE: TWX) Former network head Dawn Ostroff detailed the s… Read More »
The same kind of disruption that changed the tech is coming to television and films, warned panelists Thursday at paidContent Entertainment… Read More »
@ pcE11: CBS' Lanzone: If You Want Our Content, You'll Have To Pay — A Lot
By David Kaplan
Nov. 3, 2011, 10:41pm
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CBS (NYSE: CBS) has taken what Jim Lanzone, president of CBS Interactive, calls “a pragmatic path” in terms of distributing streamed videos… Read More »
@ pcE11: Dawn Ostroff: Streaming Is Better Than DVRs For Advertising
By David Kaplan
Nov. 3, 2011, 9:18pm
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Veteran TV exec Dawn Ostroff has only been in her job as the head of Condé Nast’s new entertainment unit for three weeks, so it made sense… Read More »
paidContent Advertising Video: Everson: No Facebook Mobile Ads For Now
By Ingrid Lunden
Sep. 30, 2011, 4:52am
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Facebook has had a lot of scrutiny over how it uses information about you to market to you — something that has only been heightened the in… Read More »
Given the recent news of Carol Bartz’s departure as CEO, a Q&A with EVP of Americas Ross Levinsohn couldn’t have come at a more opportune mo… Read More »
Neal Mohan thinks display advertising can be a $200 billion business and that Google (NSDQ: GOOG) is uniquely positioned to help make it so.… Read More »
@ pcAds: Facebook Says It Hasn’t Even Scratched The Surface With Marketing
By Ingrid Lunden
Sep. 15, 2011, 11:41pm
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Facebook has had a lot of scrutiny over how it uses information about you to market to you, but we have only started to scratch the surface… Read More »
Google (NSDQ: GOOG) is still very much a search advertising company, of course, but it would love to build the same kind of business in disp… Read More »
On The Mediatwits, MediaShift’s weekly podcast, our Staci D. Kramer filled in for our founder, Rafat Ali, as co-host. Among the topics she d… Read More »
More Must Reads
Why did Keith Olbermann join Current Media rather than try to use his brand to create a conglomerate? Olbermann answered that and much more… Read More »
Here’s a safe bet: is Apple (NSDQ: AAPL) going to launch a music subscription service within the next year? Two of the three music industry… Read More »
By David Kaplan
Mar. 4, 2011, 4:28am
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The $315 million AOL/Huffington Post merger could close next week, said CEO Tim Armstrong, seated next to his new partner Arianna Huffington… Read More »
By David Kaplan
Mar. 4, 2011, 12:23am
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So here’s the deal Current TV has for its new chief news officer: Keith Olbermann, who in addition to crafting the behind the scenes content… Read More »
By David Kaplan
Mar. 3, 2011, 9:22pm
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The lack of cable programming that’s available for online streaming on Hulu isn’t the video JV’s fault, said Lauren Zalaznick, Chairman, NBC… Read More »
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