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Starband Media

Sugar Publishing Acquires TV Shopper Starbrand Media

May 20, 2008 10:40 PM

Sugar Inc, the NBCU-backed blog network, is acquiring Starbrand Media, a company that creates shopping tie-ins with TV shows. So if you’re into Gossip Girl for example, Starbrand offers a way to purchase articles of clothing and accessories that might be found on the show. Network partners include CBS (NYSE:…

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Posted In: E-Commerce, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Nanopublishing, starband media, sugar

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