Jun 30, 2011 7:56 AM
Apple (NSDQ: AAPL) has promoted iAd advertisements as “Rich, Captivating Ads that Keep Users in Your Apps,” but there are others that are pushing the envelope on the iOS ad-game, too. Today, the agency Starcom Mediavest, working with inMobi and Cooliris, launched a new ad that it claims is the…
Posted In: Advertising, Apps, Media & Publishing, TV, Mobile, Companies, Apple, iAd, iPad, iPhone, Google, Android, Samsung, Countries, Europe, UK, cooliris, inmobi, starcom mediavest
Dec 20, 2010 1:02 PM
DirecTV (NYSE: DTV) has struck a deal with Starcom MediaVest to test targeted TV ads next fall, according to The Wall Street Journal. The technology allows marketers to serve commercials relevant to specific households based on third-party data providers.
Posted In: Advertising, Legal, Privacy, Marketing, Media & Publishing, TV, directv, starcom mediavest
Oct 27, 2010 11:26 AM
Sean Finnegan is leaving his post as president and chief digital officer of Publicis Groupe’s Starcom MediaVest Group after two years, he announced this morning in his Facebook status. A spokesperson for SMG told AdAge, which first reported the news, that Finnegan’s decision to exit was “mutual.” No word where…
Posted In: Advertising, Industry Moves, Companies, Publicis, sean finnegan, starcom mediavest
Aug 18, 2010 12:01 AM
Publicis Groupe media shop Starcom MediaVest Group has racked up a lot of digital deals over the past few year, but the agreement it has struck with production firm BermanBraun has the potential to be one of the biggest, according to stories in the NYT and AllThingsD.
Posted In: Advertising, Entertainment, Marketing, Social Media, Video, Companies, Microsoft, MSN, Publicis, bermanbraun, starcom mediavest
Sep 4, 2008 1:34 PM
Nearly nine months after Sean Finnegan left Omnicom as CEO of its in-house interactive shop, OMG Digital, for in-text advertising start-up Vibrant Media, the media buying exec has been named president and chief digital officer of Publicis Groupe’s Starcom MediaVest Group. He takes the post on Oct. 1. In a…
Posted In: Advertising, Industry Moves, sean finnegan, starcom mediavest
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