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Starcom

Comcast/Starcom Study: Trying Prove That Ad Targeting Works

Apr 4, 2008 12:27 PM

It stands to reason that someone considering the purchase of a new car would likely be more receptive to an auto ad than someone who isn’t. After 16 months of considering some obvious examples like that, Comcast (NSDQ: CMCSA) Spotlight, the cable operator’s advertising unit, and Publicis Groupe media agency…

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Posted In: Advertising, Media & Publishing, TV, Cable & Telecom, Research & Metrics, Research, Companies, Comcast, starcom

Starcom: Major TV Nets Set To Bring In $120 Million From Online Video

Nov 29, 2007 1:33 PM

Publicis Groupe media buying agency Starcom estimates that the four major TV networks stand to bring in about $120 million from online video ads this year, the FT reported. The TV nets have been notably reticent about the actual amount of revenue being produced by streaming video ads, which is…

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Posted In: Advertising, Entertainment, Media & Publishing, TV, Companies, Publicis, starcom, tracey scheppach

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