Starcom: Major TV Nets Set To Bring In $120 Million From Online Video
Nov 29, 2007 1:33 PM
Publicis Groupe media buying agency Starcom estimates that the four major TV networks stand to bring in about $120 million from online video ads this year, the FT reported. The TV nets have been notably reticent about the actual amount of revenue being produced by streaming video ads, which is…
Posted In: Advertising, Entertainment, Media & Publishing, TV, Companies, Publicis, starcom, tracey scheppach
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