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As more newspapers roll out metered paywalls and subscription plans, trying to duplicate the success of the New York Times, some journalists hope that being funded by readers will help stop the ad-driven pageview race and save quality journalism. But this argument is fundamentally flawed. Read more at GigaOM »

Guardian iPad edition
photo: GNM

Only a sliver of people who have tried out The Guardian’s iPad edition for free end up subscribing after their trial. But does that small percentage matter? Other publishers also see low premium take-up, The Guardian is more interested in selling ads than subs. Read more »