Apr 13, 2011 3:45 AM
Female-focused online media company Sugar has raised $15 million in a new round of funding led by Institutional Venture Partners; existing backer Sequoia Capital also participated. The company says it will use the new cash “for brand extensions, acquisitions, and international growth.” Its existing portfolio of sites, which includes flagship…
Posted In: Advertising, Media & Publishing, Women-Centric Content, Money, M&A & Venture Capital, Venture Capital, Companies, NBC Universal, institutional venture partners, sequoia capital, sugar
Jan 19, 2011 12:23 PM
Teenage girls’ magazine Sugar is to close after a 75% fall in circulation over the past decade, with publisher Hachette Filipacchi blaming young readers’ appetite for free content.
Posted In: Media & Publishing, Magazines, hachette, sugar
Oct 14, 2010 7:53 PM
Women-oriented blog network Sugar Inc. has made another small acquisition. The company, which has been steadily diversifying its revenue beyond advertising, has now bought up MyPerfectSale, a startup that owns MyPerfectSale, which sends e-mail alerts to its members about the “latest sales for high-end designer apparel and accessories,” as well…
Posted In: E-Commerce, Money, M&A & Venture Capital, Mergers & Acquisitions, myperfectsale, sugar
Jun 8, 2010 12:32 AM
Women-oriented blog network Sugar Inc. tells us it’s buying FreshGuide, a startup that offers daily deals in four markets targeted at women. (Like its better known rivals, LivingSocial and Groupon, the deals only go into effect when enough people say they are interested in an offer.) The acquisition is Sugar’s…
Posted In: Advertising, E-Commerce, Media & Publishing, Women-Centric Content, Money, M&A & Venture Capital, Mergers & Acquisitions, freshguide, sugar
Nov 2, 2008 4:36 PM
Digital content development studios Revision3 and 60 Frames have had to cut staff in the face of dwindling budgets (and likely demand) for their shows. Meanwhile, blog network Sugar and MP3-subscription service eMusic felt the economic sting as well. Lastly, Inform Technologies is also on the layoffs list, a notable…
Posted In: Jobs & Layoffs, Media & Publishing, Companies, 60 frames, emusic, inform technologies, revision3, sugar
Oct 6, 2008 8:24 PM
Blog network Sugar Inc. is opening its ShopStyle API to anyone interested in building apps based on the shopping technology and plans to follow that up with something called ShopSense, which will allow users to share in Sugar’s retailer revenue. CEO Brian Sugar bills it as a way for publishers…
Posted In: E-Commerce, Social Media, Nanopublishing, shopstyle, sugar
Sep 19, 2008 11:51 PM
An interesting move from Sugar Inc. following its mid-summer course correction with NBC Universal (NYSE: GE) ... the blog network opened its publishing platform to its readers today with OnSugar beta promising “sweet & simple publishing.” The concept: give users the tools to do what the Sugar pros do, increase…
Posted In: Advertising, E-Commerce, Social Media, Community, sugar
Jul 22, 2008 7:42 PM
A bit of disturbance in the ad network force ... Sugar Inc. is taking its ad sales back in house after a year in a rev-share agreement that gave NBC Universal (NYSE: GE) roughly half of the take from the blog network in exchange for handling the ad sales. The…
Posted In: Advertising, Social Media, Nanopublishing, Companies, NBC Universal, iVillage, Napster, brian sugar, sugar
May 20, 2008 10:40 PM
Sugar Inc, the NBCU-backed blog network, is acquiring Starbrand Media, a company that creates shopping tie-ins with TV shows. So if you’re into Gossip Girl for example, Starbrand offers a way to purchase articles of clothing and accessories that might be found on the show. Network partners include CBS (NYSE:…
Posted In: E-Commerce, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Nanopublishing, starband media, sugar
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