A study released Friday by WPP research arm Kantar Video underscores just how impactful the internet can be for Super Bowl ads. It only goes to show that as creative as some marketers are getting, there’s still so much potential to be mined online.

Groupon is trying to placate Super Bowl watchers who were put off by its ads that seemingly mocked causes like human rights in Tibet and efforts to protect whales. In a blog post, CEO Andrew Mason says, “the last thing we wanted was to offend our customers – it’s bad…

With a Super Bowl commercial grafting human “gaming” thumbs onto a now-familiar green Android, *Sony* Ericsson (NSDQ: ERIC) is finally going big with its long-anticipated, and much-leaked, “PlayStation” phone, formally called the Xperia Play. (Full video after the jump.)

Motorola (NYSE: MOT) touts its new Xoom tablet in a Super Bowl ad—making a double-reference to Apple (NSDQ: AAPL), and unfortunately not really cutting out much of a unique space for itself. (Ad embedded after the jump.)

Apparently, executives at Groupon and the company’s didn’t see the fierce reaction to fashion retailer Kenneth Cole’s tweet about the turmoil in Egypt this week. The daily deals site had an ad during Super Bowl XLV that was in such poor taste, it makes the outrage directed toward Cole’s insensitive,…

With a value of $3 million and a reach that can’t be matched, an ad on the Fox broadcast of Super Bowl XLV is one of the biggest marketing weapons in the News Corp (NSDQ: NWS). arsenal. Getting one of the house spots is a great opportunity for The Daily—and…

Look out, Pittsburgh Steal-ers: The domains of at least five websites notorious for carrying illegal feeds of live sporting events were seized by the Department of Homeland Security’s Immigration and Customs Enforcement just days before the Super Bowl, the biggest TV event of the year in the United States.

Courtesy Hulu. Lotsa digital this year, including from Google (NSDQ: GOOG), Motorola (NYSE: MOT), Monster.com, HomeAway, GoDaddy, FloTV (all three), Boost Mobile, Cars.com, MetroPCS, Careerbuilder.com, E*Trade and Vizio Internet Apps.

Google (NSDQ: GOOG) CEO Eric Schmidt tipped Twitter followers to watch the third quarter of the Super Bowl carefully Sunday for a sign that hell’s frozen over. It seems the search company is making a move that Schmidt insisted it didn’t need and wouldn’t do: brand advertising. John Battelle’s source…

CBS (NYSE: CBS) has the rights to two of the next five Super Bowls but the network that offers up every minute of March Madness live online has some decisions to make about how to handle that other iconic sporting event. Oh, and the NFL still holds the streaming rights.…

Super Bowl XLII may be a distant memory right now (especially for New England Patriots’ fans, whose team completed an otherwise perfect season except for that final loss to the New York Giants), but viewers are continuing to relive the ads. Here’s some of the recent coverage about the online…