The NFL and NBC (NSDQ: CMCSA) garnered a lot of attention yesterday with news that the Super Bowl (along with the Pro Bowl and two Wild Card… Read More »
A study released Friday by WPP research arm Kantar Video underscores just how impactful the internet can be for Super Bowl ads. It only goes… Read More »
Groupon is trying to placate Super Bowl watchers who were put off by its ads that seemingly mocked causes like human rights in Tibet and eff… Read More »
Super Bowl XLV: Sony Ericsson Plays With Android In New Xperia Ad
By Ingrid Lunden
Feb. 7, 2011, 4:54pm
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With a Super Bowl commercial grafting human “gaming” thumbs onto a now-familiar green Android, *Sony* Ericsson (NSDQ: ERIC) is finally going… Read More »
Super Bowl XLV: AT&T, Verizon Take Jabs At Each Other In iPhone Ads
By Ingrid Lunden
Feb. 7, 2011, 1:02pm
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Both AT&T (NYSE: T) and Verizon Wireless (NYSE: VZ) aired iPhone ads during the Super Bowl, and both made the predictable pot-shots that you… Read More »
Motorola (NYSE: MOT) touts its new Xoom tablet in a Super Bowl ad — making a double-reference to Apple (NSDQ: AAPL), and unfortunately not… Read More »
Apparently, executives at Groupon and the company’s didn’t see the fierce reaction to fashion retailer Kenneth Cole’s tweet about the turmoi… Read More »
With a value of $3 million and a reach that can’t be matched, an ad on the Fox broadcast of Super Bowl XLV is one of the biggest marketing w… Read More »
Feds Blitz Sports Piracy Websites Ahead Of Super Bowl XLV
By Andrew Wallenstein
Feb. 2, 2011, 7:15am
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Look out, Pittsburgh Steal-ers: The domains of at least five websites notorious for carrying illegal feeds of live sporting events were seiz… Read More »
Courtesy Hulu. Lotsa digital this year, including from Google (NSDQ: GOOG), Motorola (NYSE: MOT), Monster.com, HomeAway, GoDaddy, FloTV (all… Read More »
Google (NSDQ: GOOG) CEO Eric Schmidt tipped Twitter followers to watch the third quarter of the Super Bowl carefully Sunday for a sign that… Read More »
FLO TV is willing to spend some serious cash to make sure people are aware of mobile TV. On Sunday, roughly 100 million people will gather… Read More »
More Must Reads
By Alex Ferreyra
Jun. 3, 2009, 2:18am
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CBS (NYSE: CBS) has the rights to two of the next five Super Bowls but the network that offers up every minute of March Madness live online… Read More »
The mobile phone will definitely qualify as a 12th man during this year’s Super Bowl, but don’t think it’s going to get any playing time on… Read More »
By David Kaplan
Feb. 6, 2008, 10:33am
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Super Bowl XLII may be a distant memory right now (especially for New England Patriots’ fans, whose team completed an otherwise perfect seas… Read More »
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