In our age of the dual television and smartphone screen, watching Twitter during live events has become intertwined with the actual watching of the broadcast itself. You can always DVR a show for later, but experiencing the Twitter jokes as they happen is something else entirely. Read more at GigaOM »
Pew Research study claims 8 out of 10 Americans are following the London Games via TV, internet streaming or social media. The traditional tube, of course, remains the dominant viewing platform, but over 20 percent of 18-49-year-olds are watching online. Read more »
Urban Airship is investing big in its infrastructure, scaling its push messaging platform to deliver 100,000 messages a second. As Airship begins to refine push marketing to take into account location, time and context, it’s becoming critical it deliver notifications in volume and in real time. Read more »
The NFL and NBC (NSDQ: CMCSA) garnered a lot of attention yesterday with news that the Super Bowl (along with the Pro Bowl and two Wild Card… Read more »
A study released Friday by WPP research arm Kantar Video underscores just how impactful the internet can be for Super Bowl ads. It only goes… Read more »
Groupon is trying to placate Super Bowl watchers who were put off by its ads that seemingly mocked causes like human rights in Tibet and eff… Read more »
With a Super Bowl commercial grafting human “gaming” thumbs onto a now-familiar green Android, *Sony* Ericsson (NSDQ: ERIC) is finally going… Read more »
Both AT&T (NYSE: T) and Verizon Wireless (NYSE: VZ) aired iPhone ads during the Super Bowl, and both made the predictable pot-shots that you… Read more »
Motorola (NYSE: MOT) touts its new Xoom tablet in a Super Bowl ad — making a double-reference to Apple (NSDQ: AAPL), and unfortunately not… Read more »
Apparently, executives at Groupon and the company’s didn’t see the fierce reaction to fashion retailer Kenneth Cole’s tweet about the turmoi… Read more »
With a value of $3 million and a reach that can’t be matched, an ad on the Fox broadcast of Super Bowl XLV is one of the biggest marketing w… Read more »
Look out, Pittsburgh Steal-ers: The domains of at least five websites notorious for carrying illegal feeds of live sporting events were seiz… Read more »
Courtesy Hulu. Lotsa digital this year, including from Google (NSDQ: GOOG), Motorola (NYSE: MOT), Monster.com, HomeAway, GoDaddy, FloTV (all… Read more »
Google (NSDQ: GOOG) CEO Eric Schmidt tipped Twitter followers to watch the third quarter of the Super Bowl carefully Sunday for a sign that… Read more »
FLO TV is willing to spend some serious cash to make sure people are aware of mobile TV.
On Sunday, roughly 100 million people will gather… Read more »
