Media — paidContent

Industry Moves: Tacoda Founder Dave Morgan Starts New TV Ad-Optimization Firm; Closes $4M Round

By Rafat Ali Mar. 5, 2009, 10:11pm Comments Off

Digital ad vet Dave Morgan has been working on his new ad-related startup for awhile, but for a change, is focusing on TV, not online, thoug… Read More »

AOL’s Tacoda To Terminate Inventory Contracts With Publishers; Clarizio: ‘Expanding, Not Shuttering’

By David Kaplan Aug. 3, 2008, 3:12am 2 Comments

AOL (NYSE: TWX) behavioral targeting unit Tacoda will terminate the existing inventory contracts with web publishers within 30 days, the com… Read More »

eBay UK Does Behavioural Ad Targeting With AOL’s Tacoda

By Robert Andrews Jul. 16, 2008, 5:14pm Comments Off

eBay (NSDQ: EBAY) is switching on its AdChoice system in the UK – a behavioural targeter that uses buyers’ and sellers’ profile data to bett… Read More »

Industry Moves: So Much For Start-Ups: TACODA Founder Morgan Joins The Tennis Company As Chairman

By David Kaplan Jun. 3, 2008, 8:24am Comments Off

So much for heading right back to the start-up world… Digital ad vet Dave Morgan, who said he has left his AOL (NYSE: TWX) post of EVP-glo… Read More »

Tremor Media Adds European Founders Fund As Investor; Hires Former TACODA Exec Pinney As Global CFO

By David Kaplan Jun. 2, 2008, 9:01am Comments Off

Online video ad network Tremor Media has hired former TACODA exec Mark Pinney as global CFO, as the company prepares to expand overseas than… Read More »

AOL: Tacoda Not Fading Away; Plans To Integrate The Technology Across Ad.com Next Month

By David Kaplan May. 1, 2008, 12:50am Comments Off

Despite either laying off or losing nearly half a dozen of its senior executive team over the past two months, AOL is insisting that its beh… Read More »