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Does Increasing Commercials Really ‘Ad’ Up Online for The CW?

Oct 25, 2010 6:19 PM

Perhaps The CW has good reason to crow about new data indicating the high percentages of viewers who are watching commercials to completion despite the increased ad loads the broadcast network is experimenting with this fall in online streams of full episodes. But it feels a bit like a prison…

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Posted In: Advertising, Marketing, Media & Publishing, TV, Broadcast, Social Media, Video, Companies, the cw

Industry Moves
CW Reverses Itself: New Gossip Girl Episodes Coming Back To The Site; Top Ad Exec Leaves For MLB Net

Jul 22, 2008 5:51 PM

Back in April, The CW network said it would no longer stream new episodes of its most successful show, Gossip Girl, on its site. The TV network is now reversing that decision and will begin showing first-run Gossip Girl streams online when the new season starts on September 1, TVWeek…

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Posted In: Advertising, Entertainment, Sports, Industry Moves, Media & Publishing, TV, Cable & Telecom, Technologies / Formats, Broadband, Companies, CBS, Time Warner, gossip girl, the cw

Gossip Girl Streams Pulled Off CW’s Site Due To, Well, Popularity; Cannibalization Fears

Apr 18, 2008 1:01 AM

This could go down as the most bone-headed move from a TV network in 2008, or completely inconsequential: The CW network is pulling off its website the one show that is at least keeping it in the news. It said today that episodes of its series “Gossip Girl” will not…

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Posted In: Entertainment, Media & Publishing, TV, Social Media, Video, Companies, Best Buy, Cablevision, CBS, Comcast, Disney, ABC, Playdom, Microsoft, MSN, NBC Universal, CNBC, Playboy, Spotify, Time Warner, Warner Bros., Warner Music Group, gossip girl, the cw

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