Media — paidContent

In Followup To TNS Takeover, WPP And Nielsen Trade Research Assets

By David Kaplan Nov. 11, 2008, 11:19pm Comments Off

UK ad-holding company WPP Group, fresh off its takeover of audience researcher TNS, has sold its 50 percent stake in TV researcher AGB Niels… Read More »

TNS’ Saga Nears Its Close As WPP Declares Victory

By David Kaplan Oct. 8, 2008, 11:10pm Comments Off

WPP Group says it’s ready to close the deal for its £1.14 billion ($2 billion) takeover of TNS Media Intelligence, having received the supp… Read More »

TNS’ Saga Nears Its Close, As WPP Declares Victory

By David Kaplan Oct. 8, 2008, 11:04pm 1 Comment

WPP Group says it’s ready to close the deal for its $2 billion (£1.14 billion) takeover of TNS Media Intelligence, having received the supp… Read More »

TNS Surrenders To WPP Group, Tells Shareholders To Accept The $2 Billion Deal

By David Kaplan Oct. 6, 2008, 9:53pm Comments Off

After months of repeatedly rebuffing WPP Group’s $2 billion (£1.14 billion) takeover bid, media measurement firm TNS is now telling its sha… Read More »

WPP Extends Deadline For TNS Decision Yet Again; Shareholder Support For Deal Rises To 60 Percent

By David Kaplan Oct. 3, 2008, 10:50pm Comments Off

The saga of WPP Group’s bid to acquire audience reacher TNS Media Intelligence will continue on into next week. The ad holding company is ex… Read More »

WPP Could Win The Battle For TNS By Week’s End: Report

By David Kaplan Sep. 30, 2008, 10:40pm Comments Off

WPP Group CEO Sir Martin Sorrell’s persistence could finally pay off this week. After months of having its offers rejected again and again b… Read More »

TNS Continues Fending Off WPP, Predicts Strong Growth As A Standalone

By David Kaplan Sep. 25, 2008, 2:56am Comments Off

TNS’ planned merger with rival German audience researcher GfK may be dead, but the company is not about to give in to WPP Group’s advances j… Read More »

GfK Ends Bid For TNS — All Clear For WPP Takeover?

By David Kaplan Aug. 27, 2008, 2:58am Comments Off

German audience measurement firm GfK appears to be withdrawing its bid for British research company Taylor Nelson Sofres, according to Reute… Read More »

WPP Makes Hostile Bid For TNS; GfK Considers Cash Bid In Response

By David Kaplan Jul. 9, 2008, 5:42pm Comments Off

As expected, WPP Group is making a hostile bid for audience measurement firm Taylor Nelson Sofres, which has rejected the ad holding company… Read More »

TNS Rejects Latest WPP Offer, Deadline Stopclock Begins To Tick

By Robert Andrews Jul. 3, 2008, 3:23pm Comments Off

Market research firm Taylor Nelson Sofres (TNS) is really playing hard ball with Sir Martin Sorrell’s WPP. It has now rejected yet another b… Read More »

Display Ads Grew 8.5 Percent In Q1, Down From Last Year’s 16.7 Percent Gain: TNS

By David Kaplan Jun. 11, 2008, 5:31pm Comments Off

Display ad dollars in Q1 were way down from last year’s double-digit growth rates, but the segment still managed to reach a healthy 8.5 perc… Read More »

Despite Continued Rejection, TNS Opens Books To WPP

By David Kaplan Jun. 9, 2008, 4:58pm Comments Off

Audience measurement firm Taylor Nelson Sofres is pressing ahead with its merger with its German counterpart GfK, but it has nevertheless ag… Read More »

WPP’s Sorrell On TNS/GfK: ‘Two Drunkards Propped Up By A Lamp-Post’

TNS To WPP: What Part Of No Don’t You Understand?

Audience Measurement Firm TNS Rejects WPP’s £1 Billion Offer

Online Traffic Analytics Firm Compete Bought by TNS For Up To $150 Million

Display Ads To Rise 14.4 Percent In 2008: Report