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Too Fab

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TMZ Courts Bigger Advertisers With New, Softer-News Website

Mar 9, 2010 5:19 PM

Celebrity gossip site TMZ has quietly unveiled a gentler fashion-oriented offshoot called Too Fab. Although TMZ maintains high traffic—February uniques were up 6 percent to 14 million, per comScore (NSDQ: SCOR)—and gained new credibility by breaking the news of Michael Jackson’s death last year, many advertisers remain uncomfortable with the…

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Posted In: Advertising, Features, Exclusive, Media & Publishing, Online News, Women-Centric Content, Social Media, Companies, AOL, tmz, too fab

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