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Total Beauty Media

Total Beauty Buys Women-Focused Site LimeLife

Joseph Tartakoff

Aug 19, 2010 11:45 AM

Beauty-based online media company Total Beauty Media has bought up LimeLife, which is behind the women-focused lifestyle site and mobile property of the same name. Total Beauty CFO Jordan Posell tells us the deal is part of his company’s strategy to go after other verticals that its advertisers are also…

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Posted In: Advertising, Media & Publishing, Women-Centric Content, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, limelife, total beauty media

Total Beauty Media Nabs Third Round, Acquires BeautyRiot

Tameka Kee

Mar 20, 2009 10:37 AM

While some larger publishers have shuttered their own beauty-based blog networks, Total Beauty Media is expanding: the beauty-based online media company has bought out rival site BeautyRiot.com, and closed its third round of funding. US Venture Partners led the undisclosed round, with participation from an affiliate of existing investor Wallington…

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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Venture Capital, total beauty media, us venture partners, wallington partners

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