As more sites focus on longform content, Fast Company disclosed some statistics on how its longer pieces have been doing — but the data shows that the real secret isn’t length but ongoing engagement with readers. Read more »
The Daily Mail, the world’s sixth largest news site, says it is not only growing digital revenue faster than most other papers, but has engagement levels that put it above Yahoo and even YouTube. Read more »
Some call it aggregation, while others call it copyright infringement or even theft. In a recent Twitter debate sparked by a post on the topic, Digiday’s editor-in-chief and Business Insider founder Henry Blodget traded theories. Read more »
Henry Blodget of Business Insider has opened up about his site’s growth and other metrics, but for someone who is promoting transparency, he hasn’t told us the most important things we need to know in order to tell whether BI is successful or not. Read more »
Media companies and publishers of all kinds spend a lot of time measuring their online traffic patterns using analytics that track where readers come from — but Alexis Madrigal of The Atlantic argues that they are overlooking a huge contributing factor that he calls “Dark Social” traffic. Read more at GigaOM »
