This is the last in a series of posts that highlighted key people, companies and trends to watch in 2012 in the sectors we cover most, from publishing to legal, and from mobile to advertising. Not too long ago, TV Everywhere was a bold concept being evangelized by Time Warner…

Sell the content, not the platform—that’s one of the lessons of “TV everywhere.” Matt Seiler, CEO of Mediabrands, and David Levy, president of sales, distribution and sports at Turner Broadcasting System, discussed the real value of integrated marketing this morning at paidContent Advertising.

When Time Warner (NYSE: TWX) released its quarterly earnings last week, the company boasted that its HBO app, HBO Go, was pulling in the crowds as a very healthy rate: four million downloads since launching in May, with 85 percent of those users now watching more HBO than before and…

Cable companies have been talking about creating “TV Everywhere” for awhile now, and it’s clearly something consumers want. But there’s still a lot of content that isn’t available. Now Adobe (NSDQ: ADBE) is moving into the act with its “Adobe Pass” program, hoping that it can push through the barriers…

Comcast (NSDQ: CMCSA) cable subs with iPads or iPhones and the Xfinity TV app are now part of the (some) TV Everywhere club. The TV show and movie library is limited to some offerings from 10 cable networks for now but will increase with deals like the one announced Tuesday…

It’s been approximately 18 months since Comcast (NSDQ: CMCSA) and Time Warner (NYSE: TWX) first talked up TV Everywhere, but their authentication strategy has finally come to pass: a multi-year commitment to put hundreds of hours of Turner Broadcasting programming online for Comcast subscribers was announced Tuesday.

Ken Sonenclar is a Managing Director at DeSilva + Phillips, LLC, a New York investment bank specializing in media. I had a crisis on my hands last Sunday. A withering rainstorm had knocked my satellite dish out of alignment, leaving it aimlessly searching for a signal. DirecTV (NYSE: DTV) said…

With the recent Time Warner Cable (NYSE: TWC) deal as a template, Disney (NYSE: DIS) and Verizon FiOS TV have agreed to extend and expand distribution across platforms. The expanded package covers the Disney and ESPN Media Networks Group and includes:

By Glen Dickson: Time Warner (NYSE: TWX), which has been driving cable operators and programmers to make cable network programming online through its “TV Everywhere” initiative, has struck a major deal with telco Verizon to make such content available to FiOS TV subscribers on their PCs or laptops. Time Warner…

Time Warner (NYSE: TWX) has four top goals: taking advantage of scale and brands; cost cutting and keeping costs down; international expansion; and finding new business models. Ok, five if you include spinning off AOL. All of them came up in a morning staff memo from CEO Jeff Bewkes timed…

Comcast (NSDQ: CMCSA) Chairman and CEO Brian Roberts used his appearance at Web 2.0 Tuesday to announce the national roll out of Comcast On Demand Online to Comcast cable subscribers by the end of the year.  (The initial service will be only in home and for Comcast subscribers who also…

Some more details on *Time Warner* Cable’s TV Everywhere push, announced this morning, but calling it a trial still lets the cable operator avoid the hard questions like when it will be more than a gimmick available to a relative handful of subscribers, whether programmers will let their shows be…

Time Warner Cable (NYSE: TWC) is on the verge of expanding its online video efforts from a small-scale HBO trial to a small-scale national test of its version of TV Everywhere with some of the same networks involved in Comcast (NSDQ: CMCSA) On Demand. The WSJ reports that the plans…

Discovery Communications (NSDQ: DISCA) is putting some full-length programs online but sticking to its guns when it comes to free broadband access. CEO David Zaslav has said repeatedly that Discovery’s networks will protect their subscription value with a clips-oriented strategy for free broadband access. The news that Discovery is network…

DirecTV (NYSE: DTV) managed its second-best quarter for subscriber additions in four years, giving the satellite company some bragging rights. But that didn’t translate into a great Q2 when it comes to making money: net income dropped 11 percent to $407 million compared with Q208 and the company missed analyst…

Updated: *Disney* CEO Bob Iger describes his take on authentication as a “healthy amount of skepticism but open minded.” That said, he also expressed more than a few concerns about the idea during the Disney (NYSE: DIS) Q2 earnings call.  For instance, he’s not thrilled by the idea linked to…

Add HBO and Cinemax to the list of networks taking part in the Comcast (NSDQ: CMCSA) Online On Demand national trial slated to start later this month. The Time Warner (NYSE: TWX) premium networks will start by providing up to 750 hours of programming a month to trial participants who…

The 5,000 Comcast (NSDQ: CMCSA) subscribers taking part in the company’s planned online VOD trial this summer will have access to 300 movies and some original programming from Starz Entertainment—if they already subscribe to the premium network. The Comcast On Demand Online trial is the first toe in the water…

It didn’t take long for *CBS* to issue a statement after Time Warner (NYSE: TWX) and Comcast (NSDQ: CMCSA) announced the upcoming national trial of TV Everywhere, expressing interest in anything “to help extend our business in such a way that is open and non-exclusive; consumer friendly; and responsible to…