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TV Networks’ Online Ad Inventory Unexpectedly Opens

Nov 26, 2007 11:57 AM

Thanks to rising online viewership and the nature of broadband audience agreements with advertisers, the major TV networks have a lot more advertising to sell for their streaming programming, TVWeek reports. The situation highlights a major difference in the economics of TV and online advertising: On TV, if a show…

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Posted In: Advertising, Entertainment, Media & Publishing, TV, Technologies / Formats, Broadband, Companies, CBS, CBS Interactive, NBC Universal, News Corp., Fox, Fox Interactive Media, tvweek

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