If you look at the NBA Finals viewership by comparing TV and digital, the temptation might be a shrug. But in the context of a live event airing during prime time, it’s not shabby — and it shows why ESPN is looking to video and mobile for growth. Read more »
Golf fans beware: The U.S. Open are going down in San Francisco this week, and at least part of the competition will happen while most of us are at the office. But no worries: The prestigious tournament will be live streamed online and on mobile devices. Read more »
The US Open moves to ESPN (NYSE: DIS) in 2009, giving the Disney sports unit bragging rights for the tennis Grand Slam: US Open, Australian… Read more »
