Women at NBCU, NBCUniversal’s female-targeted ad sales, marketing and research initiative, is launching a new digital advisory board called Women@NBCU. Members include Google’s Marissa Mayer, Twitter’s Chloe Sladden and One Kings Lane’s Alison Pincus. Read More »
Beyond the buzz about TV Everywhere or any of the options being tossed around for making programming available across platforms, lies a simp… Read More »
Magna’s Coen Revises Online Ad Spend Forecast Downward; Sees 12 Percent Gain In ’08
By David Kaplan
Jul. 8, 2008, 7:35pm
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Magna’s Bob Coen has revised his forecast for online ad spending downward — he now sees 12 percent growth for online advertising this year,… Read More »
Australia seems to be embracing mobile video “snacking”…or at least the media is. The Australian pointed to a survey by media agency Unive… Read More »
ZenithOptimedia and Universal McCann presented buoyant internet ad outlooks for the next four years to kick off the UBS Global Media & Telec… Read More »
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