The major broadcast networks have only secured modest single-digit price increases for their commercial time. But more troubling for them, they have failed to grow their overall dollar volume, suggesting a portion of the business is migrating to digital. Read more »
Sanford Bernstein senior analyst Todd Juenger doesn’t believe digital media companies like YouTube, Yahoo and AOL can entice advertisers into committing huge portions of dollars all in one buying session, a la TV’s traditional upfront market. Read more »
Two weeks after the digital media giants stormed Madison Avenue with their Newfront blitz, television’s indigenous programmers showed up in Manhattan to defend their turf. For now, their share of ad dollars appears to be safe. Read more »
