Google: video ads for news tripled last year, 2 in 5 bought ads for first time
Doubleclick, an ad service owned by Google, published new findings that suggest the online video ad market is rapidly becoming bigger and more diverse. Read more »
Here are 5 tools that might juice online video ads
photo: cybrain via Shutterstock
Video remains the most promising ad format for publishers hoping to improve their ad returns. The industry is still in early stages but here are five winners of a contest to make video ads more interactive. Read more »
Would you watch a video to access content? Selectable Media thinks so, expands to mobile
Some people won’t pay to see online content. But there’s a chance they’re willing to watch an ad or fill out a survey instead. Here’s how one company is bringing such options to mobile devices. Read more »
