Sep 15, 2011 5:02 PM
The rise of digital advertising exchanges, real-time bidding and other new innovations in the online advertising market has the potential to open the market to significant new opportunities—unless the pushback from traditional marketers and ad networks stalls things.
Posted In: Advertising, Marketing, Mobile, Social Media, Video, Events, ContentNext Events, paidContent Advertising, Companies, Google, brand.net, contextweb, david kaplan, jay sears, kurt unkel, melissa goidel, vivaki
Feb 16, 2010 11:35 AM
Video ad manager Adap.tv is expanding into the exchange business with several major publishers and ad agencies. Among the first to try out Adap.tv’s video advertising marketplace are Gannett (NYSE: GCI), Publicis Groupe’s digital hub VivaKi. Over the past year, ad exchanges have emerged as an extension of remnant ad…
Posted In: Advertising, Media & Publishing, Social Media, Video, Companies, Gannett, adap.tv, vivaki
Oct 15, 2009 1:09 PM
French ad holding company Publicis Groupe is losing its top digital media M&A and investment exec: Tim Hanlon. Hanlon serves as EVP and managing director of VivaKi Ventures, Publicis’ new media VC arm; Mediapost reports that he’s leaving the company at the end of the month. The news comes just…
Posted In: Industry Moves, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Publicis, vivaki
Jun 25, 2009 4:40 PM
By Mark Sweney: Microsoft (NSDQ: MSFT) and Publicis Groupe, owner of ad networks including Saatchi & Saatchi, have struck a deal to tap into data from TV set-top boxes to deliver highly targeted TV ads. The deal, which will also create new digital advertising formats, was struck with Publicis Groupe’s…
Posted In: Advertising, Companies, Microsoft, Publicis, admira, vivaki
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