Laura Hazard Owen
Jun 29, 2011 3:40 PM
Shoppers use an average of 10.7 different sources in their decision-making process, conducting online research even for small purchases like mascara and cough syrup: Those are a copule of the findings from Google’s new e-book, Winning the Zero Moment of Truth, which focuses on marketing strategies for the period after…
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Advertising, Media & Publishing, Books, Companies, Google, consumer reviews, jim lecinski, shopping, vook, zero moment of truth
David Kaplan
Feb 19, 2010 1:57 PM
Mixed-media book publisher Vook has raised $2.5 million in seed funding as the company looks to capitalize on the wider adoption of e-readers and other portable devices. The funding comes from individual investors Ron Conway and Huffington Post chairman Ken Lerer, along with Maples Investments, Baseline Ventures and Founder Collective.…
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Media & Publishing, Books, e-readers, Money, M&A & Venture Capital, Venture Capital, baseline ventures, founder collective, ken lerer, maples investments, vook
Tameka Kee
Oct 27, 2009 9:00 AM
Multimedia book startup Vook launched its first video books (or Vooks) less than a month ago, but the company has already got the buy-in from its first best-selling author: web personality and entrepreneur Gary Vaynerchuk. Vaynerchuk’s new book Crush It details how he used social media and online video to…
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Media & Publishing, Books, e-readers, Social Media, Video, vook
Tameka Kee
Oct 1, 2009 5:45 PM
The e-book market has exploded, and readers have their pick of slim, little e-readers to choose from—but they’re still just reading words on a page, albeit digitally. Enter Vook, the funny-named startup that’s trying to take books to the next level, by integrating video and social media elements with the…
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Media & Publishing, Books, Social Media, Video, simon & schuster, vook
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