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Wayfinder

Free Maps From Google and Nokia Drive Vodafone To Shut Down Wayfinder

Mar 12, 2010 12:31 PM

The first victim of the free navigation wars: Vodafone (NYSE: VOD) is shutting down Wayfinder, the Swedish mapmaker it purchased for $30 million in late 2008. It was the carrier’s goal to use Wayfinder to provide directions to both drivers and pedestrians, while overlaying location-based advertising to alert users to…

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Posted In: Advertising, Technologies / Formats, GPS Navigation & Maps, Companies, Google, Android, Vodafone, wayfinder

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