But major artists like Adele, Coldplay, deadmau5 Taylor Swift and Rihanna have, over the last year, withheld their latest albums from streaming services, hoping for a downloads pay-day before a streaming long tail.

So how does Spotify manage the label relationships, and what will it take to make the service as popular everywhere as it is in its native Sweden? I asked label relations director Will Hope in this video interview at Spotify’s recent features event…