As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the succe… Read More »
Driven down by big fourth-quarter declines in digital advertising, the total U.S. ad market grew only 0.8 percent for all of 2011, a report… Read More »
RIM In Trouble In Europe? Not In The UK, It Claims
By Ingrid Lunden
Jan. 30, 2012, 6:28pm
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RIM (NSDQ: RIMM) is taking a beating at the moment from handset makers like Apple (NSDQ: AAPL) and Samsung, which have eaten into a smartpho… Read More »
Kantar: Apple Back On Top As Bestselling Smartphone In The U.S.
By Ingrid Lunden
Jan. 25, 2012, 8:50pm
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Considering the staggering results reported by Apple (NSDQ: AAPL) last night, this should come as little surprise: the company’s iPhone is b… Read More »
WPP: Another Move Into Asia Pac, Buys A Stake In Australia's DTDigital
By Ingrid Lunden
Jan. 18, 2012, 4:11pm
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Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent st… Read More »
The world’s biggest advertising firm is making yet another acquisition at the intersection of its two targeted growth areas – digital and em… Read More »
WPP and Revolution Capital are making a second investment in InGameAdvertising, the Shanghai-based Chinese in-game advertising network. Read More »
Sir Martin Sorrell’s WPP has slashed its full-year growth forecast to 5%, after reporting organic revenue growth of 4.7% in the third quarte… Read More »
Chinese digital ads measurement firm Moment Systems is taking a $20 million second round investment led by Kleiner Perkins Caufield & Byers… Read More »
The Morning Lowdown 10-04-11
By David Kaplan
Oct. 4, 2011, 5:21pm
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» Price-Fixing Case Against Apple (NSDQ: AAPL), Major Book Publishers Mushrooms (paidContent) » Microsoft (NSDQ: MSFT… Read More »
Sir Martin Sorrell has thrown his support behind the launch of a Sun on Sunday to bolster the weekend newspaper market. Read More »
Kantar: Ad Spending Still Growing, But Recovery Is In Jeopardy
By David Kaplan
Sep. 12, 2011, 7:13pm
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While most large ad budgets have been locked in for the next few months, unless there is a miraculous and quick economic turnaround, the ad… Read More »
More Must Reads
By Ingrid Lunden
Aug. 30, 2011, 2:10pm
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Blyk, the once-groundbreaking mobile ad company that offered young users free mobile services in exchange for getting ads on their devices,… Read More »
By David Kaplan
Aug. 24, 2011, 4:53pm
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» Brightcove has filed a $50 million IPO (SEC) » Time Warner (NYSE: TWX) to Subsidize Subscribers’ TV Device (NYT) &… Read More »
“Direct, digital and interactive have resumed their relatively stronger growth rate, when compared to traditional media,” according to the w… Read More »
One of the advantages that offline media like magazines, out-of-home TV have over online is this: budgets tend to move slowly. With most ad… Read More »
By David Kaplan
Jul. 22, 2011, 2:34am
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In a move designed to streamline and simplify its media buying processes since its merger with NBC Universal (NSDQ: CMCSA), Comcast has spli… Read More »
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