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Yadata

Microsoft Acquiring Israeli Ad Firm YaData; Reported Price: $20-$30 Million

Feb 27, 2008 3:28 PM

Microsoft (NSDQ: MSFT) continues its shopping spree, as it has announced the acquisition of Israeli ad tech firm YaData. Terms of the deal were undisclosed although Globes Online (via VentureBeat) says the price is between $20-$30 million. YaData says its technology allows advertisers to discover unique customer segments, and that…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, yadata

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