Sanford Bernstein senior analyst Todd Juenger doesn’t believe digital media companies like YouTube, Yahoo and AOL can entice advertisers into committing huge portions of dollars all in one buying session, a la TV’s traditional upfront market. Read More »
Media
Aggressive investments into professional-grade (and semi-professional-grade) video content have dramatically increased the average amount of time viewers on YouTube and Yahoo spend watching shows each month. The competition, meanwhile, has seen its usage decline in a big way. We crunch the comScore video numbers. Read More »
Two weeks after the digital media giants stormed Madison Avenue with their Newfront blitz, television’s indigenous programmers showed up in Manhattan to defend their turf. For now, their share of ad dollars appears to be safe. Read More »
With digital companies like YouTube and Yahoo making aggressive pitches for cable ad dollars, one of cable TV’s stalwart programmers, Discovery Communications, rendered a bold response Thursday, purchasing top digital program provider Revision3 for $30 million. Read More »
The 650 patents that Facebook acquired from Microsoft are “web-related” said a source with knowledge of the deal and listed some specific examples. The source said the portfolio includes patents related to: instant-messaging, e-commerce, LTE, mobile, handsets, search and advertising. Read More »
The news that’s been telegraphed for weeks is done: Yahoo is laying off 2,000 staffers, 14.1 percent of its workforce, as new CEO Scott Thompson remakes the business around the buzzwords smaller, nimbler, core, best in class. Thompson isn’t close to finished. Read More »
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