What Twitter's Latest Move Means For Other Social TV Players
photo: AP Images
As social TV emerges as something beyond an experiment for advertisers and TV networks, Twitter is eager to take a bigger role in connecting… Read more »
Apple Vs. Microsoft Vs. Google Vs. Dropbox: A Cloud-Computing Guide
photo: Corbis / Vigfus Birgisson
“Where did the computer go?” was the slogan Apple (NSDQ: AAPL) used in 2004 when it launched the first of its current range of iMac desktop… Read more »
Updated: Yahoo Highlights Immersive Ads In HTML5 With Livestand Launch
Yahoo (NSDQ: YHOO) launched its long-awaited Livestand news-reader app Tuesday during an event at company headquarters, promising that the e… Read more »
Yahoo Buys Interclick Amid Consolidation Of Ad Data Providers
photo: Corbis / David Harrigan
Yahoo’s announcement that it is acquiring data management platform interclick for $270 million comes amid a wave of ad tech deals, which are… Read more »
The Morning Lowdown 10-31-11
» YouTube (NSDQ: GOOG) Launches Massive Programming Push (paidContent)
» Google TV 2.0 Rolls Out But No New Hardware… Read more »
Report: Yahoo, Google Set To Muscle Into Crowded Tablet News Reader Space
photo: Yahoo Livestand
How do you know when a phenomenon like tablet news-reader applications has staying power? When the big guys jump in; and according to a repo… Read more »
The Morning Lowdown 10-28-11
photo: Corbis / Patricia Curi
» Emily Gould And The Rise Of The Indie E-Bookseller (paidContent)
» Mobile Ad Company 4INFO Raises $14 Million, Spin… Read more »
Mobile Ad Company 4INFO Raises $14 Million, Spins Out Its AdHaven Platform
More VC money getting invested into one more independent mobile ad network: 4INFO has raised $14 million in funding in a round led by Paul A… Read more »
Microsoft’s Ballmer: ‘Lucky’ To Not Own Yahoo; Nokia WP7 Devices Next Week
photo: Corbis
Steve Ballmer knows he dodged a bullet. Not only did the global market collapse just after Yahoo’s Jerry Yang turned down a $44 billion offe… Read more »
Yahoo Beats Estimates — But Don’t Call It A Comeback
photo: Corbis
The power of low expectations among analysts’ forecasts for Yahoo’s Q3 earnings helped lift the company’s stock price about 3 percent to $15… Read more »
The Morning Lowdown 10-18-11
photo: Corbis / Patricia Curi
» Yahoo’s Levinsohn On Executive Chaos: ‘You Sort Of Get Used To It’ (paidContent)
» So Much For ‘Working It Out’: Mi… Read more »
Yahoo’s Levinsohn On Executive Chaos: ‘You Sort Of Get Used To It’
A world-weary Ross Levinsohn of Yahoo (NSDQ: YHOO) appears to be getting used to the idea of an executive circus taking place over his head.… Read more »
The Morning Lowdown 10-10-11
photo: Corbis / Patricia Curi
» Hulu Sale Is Debated (WSJ)
» The Show Must Go On: What To Expect At CTIA Enterprise Next Week (paidContent)
»… Read more »
Macquarie: Fall TV Promotions Lift Homepage Ads
photo: Flickr / Matt Lucht
The three major portals and YouTube (NSDQ: GOOG) sold more of the lucrative custom homepage ads in the second half of Q3, according to the l… Read more »
The Morning Lowdown 10-06-11
» Apple (NSDQ: AAPL) Co-Founder And Chairman Steve Jobs Has Died (paidContent)
» Three Years Later, Microsoft (NSDQ:… Read more »
Three Years Later, Microsoft Attempting Another Bid For Yahoo?
photo: Flickr
Yahoo (NSDQ: YHOO) shareholders rue the day when merger talks between the company and Microsoft (NSDQ: MSFT) broke down three years ago, but… Read more »
Yet More Reports Of DST, Alibaba And Silver Lake Swarming Over Yahoo
photo: Getty Images / Chris Hondros
Not a new development, but further confirmation that there may be one on the horizon. China’s Alibaba, Russian investor Digital Sky Technolo… Read more »
Updated: Yahoo Teams – Yet Again – With ABC News On Original Video Series
photo: Flickr / jndotcom
Updated: As generalist news sites face a tougher time crafting a distinct identity, and content sharing partnerships tend to be lopsided in… Read more »
Yahoo May Finally Launch Digital Newsreader Livestand As Soon As This Week
photo: Yahoo Livestand
Yahoo (NSDQ: YHOO) has been no stranger to the apps rush that has swept through the mobile world, and now there are signs that it is looking… Read more »
Video: Google’s Schmidt, Page Answer ‘Really Hard Questions’ At Zeitgeist
At Google’s Zeitgeist Americas conference, Larry Page spent a good amount of time on stage — maybe one of the longest appearances he has ma… Read more »
Which Publishers Get Highest ‘Satisfaction Ratings From Marketers, Agencies
The continuing migration of audiences and ad dollars to digital has helped serve as a balm against growing economic fears that have resulted… Read more »
paidContent Advertising Video: Levinsohn: Yahoo Doing Better Than You Think
Given the recent news of Carol Bartz’s departure as CEO, a Q&A with EVP of Americas Ross Levinsohn couldn’t have come at a more opportune mo… Read more »
The Morning Lowdown 09-26-11
photo: Corbis / Patricia Curi
» Netflix (NSDQ: NFLX) Secures Streaming Deal With DreamWorks (NYT)
» Mediabank Merges With Donovan; Combined Company… Read more »
Yahoo’s Interim CEO: ‘We Are Not In Limbo’; Yahoo’s Board: Well, Sort Of
With all the attention on Groupon, HP (NYSE: HPQ), AOL (NYSE: AOL) and Netflix (NSDQ: NFLX), it might have been a good idea for Yahoo (NSDQ:… Read more »
Dazed and Confused? Welcome to the Club
In the past two weeks…
Facebook has revamped its layout and then announced a “timeline” where your living history will be displayed.… Read more »
The Morning Lowdown 09-20-11
photo: Corbis / Patricia Curi
» What Does AOL’s Life After Access Look Like? (paidContent)
» Update: Google (NSDQ: GOOG) Buys Groupon Clone And Lau… Read more »
@ pcAds: Levinsohn: AOL Merger Is Not Part Of Our Discussion At Yahoo
photo: Fuse Capital
Between having its CEO unceremoniously ousted by the board and current talk of a major ad alliance with AOL (NYSE: AOL) and Microsoft (NSDQ:… Read more »
Mobile Ad Network InMobi Takes Huge $200 Million Investment From Softbank
photo: AP Images
Very big news today for the mobile advertising world, and a major boost for the mobile ad network InMobi: the company has just announced tha… Read more »
Follow paidContent Advertising Live Stream Today
Update: We’ve just kicked off the conference and our live stream is available here.
Some of the best minds will gather Thursday in New York… Read more »
AOL, Microsoft And Yahoo Seeking To Form Ad Alliance
photo: Andyrob
Given the way Facebook and Google (NSDQ: GOOG) have been taking an ever larger share of display ad spending, it looks as if AOL (NYSE: AOL),… Read more »
Carol Bartz Speaks: ‘These People F*cked Me Over’
photo: AP Images
Forget the heated discussions over Carol Bartz’s graceless e-mail in response to a graceless firing by phone. A whole new round is about to… Read more »
GetGlue Makes It Easier For Marketers To ‘Check In’ With Self-Serve Option
As the number of check-in services proliferate, GetGlue is trying to solidify relationships with networks as it tries to prove the value of… Read more »
Updated: Yahoo Stock Watch: Investors React Favorably To Bartz’s Exit
Carol Bartz’s exit is the best thing to happen to Yahoo’s stock in a week.
Update: Yahoo’s stock closed at 13.61 on Wednesday afternoon, up… Read more »
Macquarie: AOL’s Homepage Ad Pace Appears ‘Sluggish,’ As YouTube Surges
photo: Flickr / West McGowan
AOL (NYSE: AOL) may be having a tough time attracting marketers to its vaunted Project Devil ads, which promise a larger canvas and greater… Read more »
Once Display’s Ad Sales Leader, Trends Now Favor Yahoo Rivals
photo: Corbis
Barring some explosive revelation, Carol Bartz is out as CEO of Yahoo (NSDQ: YHOO) because she couldn’t show any way up. During the Q2 earni… Read more »
Here’s The New Yahoo Leadership Structure (For Now)
photo: Yahoo
More than an hour after the news broke that Carol Bartz was out as CEO of Yahoo (NSDQ: YHOO), the board finally has weighed in with details… Read more »
Updated: Bartz Out At Yahoo; Fired Over The Phone
photo: AP Images
Push has finally come to shove at Yahoo (NSDQ: YHOO). Kara Swisher reports that Carol Bartz is out at Yahoo and that CFO Tim Morse is interi… Read more »
LiveJournal Owner Sup Wants To Sell A Stake; Yahoo In The Frame?
Is Yahoo (NSDQ: YHOO) about to buy itself a slice of the fast-growing Russian online content, advertising and networking space?
Sup, which… Read more »
Gannett Expands Yahoo Ad Alliance To All Its Local TV Stations
A little over a year after Gannett (NYSE: GCI) and Yahoo (NSDQ: YHOO) teamed up on local ads sales primarily for the publisher’s 81 communit… Read more »
Mobile Advertising: Personalized Ads, Coupons Score With Users
photo: Flickr / Krossbow
The controversy about location-tracking on mobile devices, and the subsequent emphasis on location-based services in mobile advertising, may… Read more »
