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Ad Optimizer Yieldex Raises $10 Million From Hearst, Amazon

Sep 29, 2011 8:00 AM

Yieldex, which offers services designed to protect publishers’ pricing from the the downward pressure often brought by ad exchanges and ad networks, has raised $10 million in a third round funding. The round was led by Triangle Peak Partners and Hearst Interactive Media, along with previous investor Amazon (NSDQ: AMZN),…

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Posted In: Advertising, Media & Publishing, Money, M&A & Venture Capital, Venture Capital, Companies, Amazon, Hearst, hearst interactive media, triangle peak partners, yieldex

Amazon Invests In Online Ad Optimization Firm Yieldex

Rafat Ali

Feb 17, 2009 4:21 AM

Yieldex, a New York City-based online ad targeting optimization firm, has received $8.5 million in second round funding. It was led by Madrona Venture Group, and included new investor Amazon.com (NSDQ: AMZN) and prior investors Sequel Venture Partners and First Round Capital. Among the only customers it has publicly announced…

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Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, Companies, Amazon, first round capital, madrona venture group, sequel venture partners, yieldex