David Kaplan
Dec 8, 2008 4:00 AM
The recession’s squeeze has pushed ZenithOptimedia’s bullish outlook for online ad spending downward a bit, as the Publicis Groupe media shop is predicting global online ad revenues to rise 21.2 percent this year and about 18 percent in 2009. The company will present its forecast on a panel at the…
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Advertising, Research & Metrics, Research, zenithoptimedia
David Kaplan
Mar 31, 2008 3:00 AM
ZenithOptimedia expects online ad spending in the U.S. to grow 23.4 percent this year, an upgrade from the 19 percent it forecast in December. Overall, global ad spend for online will rise 26.5 percent this year to $47.7 billion, though individual figures for the U.S. were not broken out. The…
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Advertising, Media & Publishing, Newspapers, TV, Cable & Telecom, Research & Metrics, Research, Companies, zenithoptimedia
Staci D. Kramer
Dec 3, 2007 12:58 PM
ZenithOptimedia and Universal McCann presented buoyant internet ad outlooks for the next four years to kick off the UBS Global Media & Telecommunications Conference. Both Bob Coen, SVP and director of forecasting for UM, and Steve King, CEO-Worldwide, ZenithOptimedia, addressed the fears of an ad recession by contrasting the current…
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Advertising, bob coen, steve king, universal mccann, zenithoptimedia
David Kaplan
Dec 2, 2007 9:18 PM
Despite growing pressures on global advertising dollars in general, ZenithOptimedia’s optimistic outlook for online ad spending is undiminished, projecting that the category will surpass radio ad dollars in 2008 and the amount spent on magazines by 2010. ZenithOptimedia will present its latest forecast early Monday morning at the UBS Global…
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Advertising, Research & Metrics, Research, zenithoptimedia
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