The recession’s squeeze has pushed ZenithOptimedia’s bullish outlook for online ad spending downward a bit, as the Publicis Groupe media sho… Read More »
ZenithOptimedia expects online ad spending in the U.S. to grow 23.4 percent this year, an upgrade from the 19 percent it forecast in Decembe… Read More »
ZenithOptimedia and Universal McCann presented buoyant internet ad outlooks for the next four years to kick off the UBS Global Media & Telec… Read More »
Internet Ad Spend Set To Overtake Radio In ’08, Magazines By 2010: Report
By David Kaplan
Dec. 3, 2007, 8:18am
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Despite growing pressures on global advertising dollars in general, ZenithOptimedia’s optimistic outlook for online ad spending is undiminis… Read More »
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