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serve_ccs_May2012-FarmVille

American Express is teaming with Zynga on a reward program that will link offline spending on its Serve pre-paid cards to in-game rewards in Farmville. It’s an ambitious attempt at boosting the reach of AmEx’s Serve product and tying real-world spending to online virtual rewards. Read more at GigaOM »

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Internet Privacy - spy - computer - magnifying glass
photo: Corbis / Stanley Eales

Privacy is a bit like the weather — everyone talks about it but no one does a damn thing about it. Sure, it’s creepy that these companies track you and munch your personal information. But are you really going to ditch Facebook and every other online convenience of modern life? Read more »

pincuszuckerberg

Past one month has been interesting, to put it mildly. Facebook snapped up Instagram for $1 billion and Zynga lookout OMGPop for $200 million However, here are three key lessons (and takeaways) between these two deals and what they say about both these companies. Read more »

Morning Lowdown
photo: Corbis / Patricia Curi

»  AOL (NYSE: AOL) Buying Back $250 Million Of Its Stock (paidContent)

»  News Corp Claims No Hacking Financial Impact,… Read more »

Morning Lowdown
photo: Corbis / Patricia Curi

»  James and Rupert Murdoch Have Lunch At Parliament: A Grilling And Some Pie (paidContent)

»  News International ‘Deli… Read more »

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