Richard: no, BBC Worldwide is the commercial wing that has a remit to make money, money that's reinvested in pubic service programming. Behavioural targeting is one way it can charge *more* money for ads, meaning it gets to reinvest *more* money in public content.
the bbc is using uk licence fee payers data to target these ads. the BBC should be ashamed for using behavioural targetting.
Richard: no, BBC Worldwide is the commercial wing that has a remit to make money, money that's reinvested in pubic service programming. Behavioural targeting is one way it can charge *more* money for ads, meaning it gets to reinvest *more* money in public content.