Online Brand Management Firm Visible Technologies Raises $12 Million

By Joseph Weisenthal Sep. 24, 2007, 6:07pm Comments Off

Seattle-based Visible Technologies, which helps clients track their brand across social media, has raised $12 million in a second round of funding from Ignition Partners and advertising giant WPP Group. The company sold an equity stake to WPP for $3 million last year. The funds will be used to build out its TruView and TruCast products, which monitor search engines and social networking sites respectively. Release.