UK Digital Penetration Driven By Cheapest Bundles: Ofcom

British consumers are getting some of the best deals for broadband, mobile and television services in Europe, thanks to cheap bundled services, according to an exhaustive report from Ofcom, looking into global trends in the £870 billion television, radio and telecommunications sectors in 2006 to help it better place the UK markets in a worldwide context. The second annual International Communications Market report found that 40 percent of UK households buying a bundled service, paid £25 a month for landline, basic pay-TV and the internet, compared with £27.22 in France and £39.77 in Germany. As a result, people are logging on, watching TV, and using their mobile phones in comparably high numbers.

The study also found a marked trend toward convergence, with mobile phones, for example, being used increasingly for services other than voice calls. The report shows that, in the UK, a quarter of users record their own video clips and listen to music through their mobile, while 33 percent of mobile users send picture messages on their mobile, 16 percent use it to connect to the internet and 10 percent use their mobile for email. The entire report can be read here.

Key findings from the report after the jump…

–Internet: UK adults are hooked on social networking sites