Chinese Bluetooth Marketing Firm Pioco Getting Conversion Rates Up To 80 Percent

By Dianne See Morrison Jul. 22, 2008, 5:41pm Comments Off

An interesting interview on Bluetooth marketing in China, which is apparently hot right now in major cities such as Shanghai and Beijing. China business research firm Pacific Epoch has a lengthy and quite frank interview with Chinese Bluetooth marketing firm Pioco about the ups and downs of its business.

The two year old start-up, which is backed by 3i and Walmart among others, has built a network of Bluetooth hotspots